航空公司NDC变革准备指南（英文版）_46页_1mb

NDC Change Readiness Guide For Airlines Summary

Core Content

The NDC Change Readiness Guide for Airlines (Edition 5, December 2018) is a comprehensive resource aimed at supporting airlines in the planning and implementation of the New Distribution Capability (NDC) standard. It outlines the strategic, technical, and operational considerations for airlines transitioning to a more modern, flexible, and customer-centric distribution model.

Main Objectives

• To assist airlines in planning and initiating NDC enablement.
• To provide guidance for key stakeholders and the NDC Program Manager.
• To highlight the benefits and challenges of NDC implementation.
• To outline the key processes and their evolution under NDC.
• To support the transition to an enhanced and simplified distribution model, including the ONE Order initiative.

Main Sections

1. Presenting NDC

This section provides an overview of the NDC standard and its purpose, as well as the structure and use of the guide.

1.1. What is this document about?

• The guide supports airlines in planning and initiating their NDC programs.
• It is a flexible tool that can be adapted depending on the airline's maturity level.
• It includes information on NDC's impact on the industry and how to get started.

1.2. Industry Context

• Consumer expectations are increasing, with a demand for rich content, transparency, personalization, and choice in payment methods.
• Airline distribution capabilities are evolving, with enhanced websites and third-party systems offering a broader range of services.
• The travel agency landscape is adapting to new technologies and customer demands, with a growing need for content aggregation and improved booking tools.
• Limitations in the current landscape include reliance on outdated standards, fragmented booking channels, and lack of full control over payment and content.

1.3. Evolution of Key Processes

NDC brings significant changes to airline distribution processes, emphasizing simplification and autonomy for airlines.

• Shopping and booking: The airline creates offers directly, giving it more control over the distribution process. The GDS acts as an intermediary, transmitting requests and offers.
• Payment: Two models exist — Collect and Pass through. NDC enables airlines to manage payment directly, reducing costs and fraud risk.
• Ticketing: The airline issues tickets directly after payment, without relying on the GDS.
• BSP Reporting: NDC integrates with the Billing and Settlement Plan (BSP), offering enhanced reporting and settlement capabilities.
• Interlining: NDC allows airlines to include interline partners' services in their offers, streamlining billing and revenue sharing.
• Servicing: NDC empowers airlines to manage customer service and support more directly.

1.4. NDC Platform Overview

• Offer Management: Airlines can create and manage their own offers, with full control over product attributes and pricing.
• Order Management: The airline owns the master order, enabling more autonomy in distribution.
• Features enabled by NDC: Dynamic pricing, personalized offers, product bundling, and enhanced content.
• Functions supported by NDC: Simplified workflows, improved transparency, and better revenue integrity.
• Platform architecture: NDC uses XML as its primary language, with JSON also supported from version 18.2 onwards.
• TMC reference architecture: Shows how TMCs (Travel Management Companies) can integrate with NDC for enhanced servicing and support.

1.5. The NDC Value Proposition

• Revenue Benefits:
  • Product differentiation through rich content and unique attributes.
  • Fare families and upselling opportunities.
  • Ancillary sales and dynamic pricing.
  • Enhanced loyalty through personalized pricing.
  • Increased reach via new payment channels.
• Cost Benefits:
  • Reduced costs from legacy systems to internet-based processes.
  • Lower payment costs and fraud risk.
  • Cost savings in ticketing, payment, and revenue accounting.
• Benefits for Travel Agents:
  • Access to richer content and personalized offers.
  • Seamless integration with NDC platforms and GDSs.
  • Improved cash flow and reduced settlement complexity.

1.6. Current Status of NDC Implementation

• Industry readiness: Many airlines are now live with NDC, and feedback is being used to refine the standard.
• NDC@Scale: IATA is supporting large-scale adoption, including collaboration with TMCs and travel agencies.
• Key developments:
  • New NDC schema versions (from 17.2 to 19.1).
  • Enhanced capabilities for content sourcing and real-time data exchange.

Key Processes and Changes

2. Implementing NDC

• Approaching size and scope: Airlines must define their NDC strategy, considering their business model, target markets, and technology readiness.
• Program Management: Involves coordination across multiple departments, including IT, finance, marketing, and revenue management.
• Business checklist: Highlights the need for strategic alignment, process engineering, legal compliance, and communication.
• Platform assessment: Airlines must evaluate their current IT infrastructure to determine readiness for NDC integration.
• Certification: NDC certification is a multi-level process, ensuring that airlines and intermediaries are compliant with IATA standards.

Future Trends and NDC Opportunities

3. Towards an Enhanced and Simplified Airline Distribution

• ONE Order: A key future initiative, enabling a unified order process across all distribution channels.
• Order Group: Represents a collection of orders that can be managed together, improving efficiency.
• Dynamic Offer Creation: Allows airlines to create personalized, real-time offers based on customer data and preferences.
• Enhanced Distribution: NDC supports a more seamless and integrated distribution experience, both direct and indirect.

Conclusion

NDC is a transformative standard that empowers airlines with greater control over their distribution and revenue processes. It addresses the growing demand for personalized, transparent, and flexible travel experiences. The guide emphasizes the importance of strategic planning, stakeholder engagement, and technical readiness for successful NDC implementation.

Key Takeaways

• NDC is a modernization of legacy distribution systems, enabling real-time, rich content offers.
• It offers significant revenue and cost benefits, including product differentiation, dynamic pricing, and reduced fraud risk.
• ONE Order represents a future evolution in airline distribution, aiming for a unified and simplified booking process.
• BSP integration enhances reporting and settlement, offering better visibility and control for airlines.
• Payment models are evolving, with opportunities for new and local payment instruments.
• Travel agencies are adapting to NDC, requiring enhanced tools and integration capabilities.

Annexes

• Annexe 1: IATA resources includes educational materials, such as videos, to support NDC understanding and implementation.

Figures

• The guide includes visual aids such as Figure 1 and Figure 2 to illustrate current and NDC-enabled indirect flight distribution.
• Figure 3 and Figure 4 explain the Collect and Pass through payment models.
• Figure 5 and Figure 6 depict the current and NDC-enabled BSP reporting and transaction workflow.

This guide is essential for airlines looking to understand and implement NDC effectively, ensuring they are well-prepared for the future of travel distribution.