2021年第四季度美国网络购物消费者趋势报告（英）-29页_8mb

Jungle Scout Q4 2021 Consumer Trends Report Summary

Core Content

Jungle Scout's Q4 2021 Consumer Trends Report provides insights into how U.S. consumers are spending during the holiday season and planning for 2022. The report analyzes shopping behaviors, preferences, and the influence of social media and other factors on purchasing decisions.

Key Findings

Holiday Shopping Behavior

• Online Shopping: 78% of consumers shop online for gifts, with 46% shopping exclusively online.
• Amazon Dominance: 67% of consumers shop on Amazon for holiday gifts, followed by 48% on Walmart.com.
• In-store Shopping: 54% of consumers shop in stores, with 22% shopping only in stores.
• Walmart Stores: 47% of consumers shop in Walmart stores, followed by 14% at Target, and 7% at Kohl's and Best Buy.
• Gift Types: 65% of shoppers buy physical gifts, and 58% buy gift cards.

Search Behavior on Amazon and Walmart.com

• Brand Search: 48% of Walmart.com shoppers search for specific brands, while 38% of Amazon shoppers do the same.
• Product Search: 68% of Amazon shoppers search for specific products, and 61% of Walmart.com shoppers do the same.
• Broad Search Terms: 43% of Amazon shoppers use broad search terms, and 46% of Walmart.com shoppers do the same.
• Discounts and Deals: 45% of Amazon shoppers look for discounts, and 41% of Walmart.com shoppers do the same.

Social Media Influence

• Gift Ideas: 16% of consumers get gift ideas from social media, with 47% influenced by influencers.
• Brand Influence: Consumers are influenced by brands they don't follow on social media as much as those they do.

2022 Plans and Priorities

• Self-Treatment: 55% of consumers plan to "treat themselves" in 2022 to make up for lost time due to the pandemic.
• Activities: 54% plan to visit family, 50% to visit friends, and 24% to date in-person.
• Lifestyle Changes: 39% of consumers have made significant changes to their living spaces, including buying or moving homes.
• Safety Precautions: 56% of consumers are more likely to attend events if mask requirements are in place, while 22% are deterred by such requirements.
• Consumer Priorities: Family, mental health, and physical well-being remain top priorities, with friends and love life moving ahead of finances.

Product Trends

• Top Products: Groceries, cleaning supplies, vitamins, and beauty products are in higher demand.
• Product Categories: Home & Kitchen, Vitamins & Dietary Supplements, and Groceries have seen the most growth in sales.
• Products to Watch: Home Office Furniture Sets, Artificial Plants, Indoor Area Rugs, and Small Kitchen Appliances are expected to rise in demand.

Spending Projections

• Q3 Spending: Consumers reported that their overall spending stayed the same or decreased.
• Q4 Spending: Most consumers expect their spending to stay the same or decrease, with 34% predicting a decrease and 41% expecting it to stay the same.

Shopping Preferences

In-store vs. Online

• Online Preference: Amazon is the most preferred online shopping destination, with 66% of consumers shopping online.
• In-store Preference: Walmart is the most popular in-store shopping destination, with 47% of consumers shopping there.
• Store Drops: In-store shopping at Best Buy, Macy's, and Kohl's, and online shopping at Wayfair and Best Buy, have seen the most decline.

Where Consumers Shop

• Top Online Stores: Amazon, Walmart.com, and eBay are the most popular online stores.
• Top In-store Stores: Walmart, Target, and Kohl's are the most popular in-store retailers.

Insights

Consumer Behavior

• Brand Search: Walmart.com shoppers are more likely to search for specific brands compared to Amazon shoppers.
• Social Media Influence: Social media is a significant source of gift ideas, with 47% of consumers influenced by influencers.
• Self-Treatment: 68% of consumers look forward to having more fun in 2022, with 46% already planning travel.

E-commerce Trends

• Online Spending: 36% of consumers reported an increase in online spending during Q3, with 35% reporting no change.
• Online Search Preferences: Amazon is the top destination for product searches, with 72% of consumers looking for the lowest price, 70% for the lowest price overall, and 66% for fast and free shipping.

Conclusion

The Q4 2021 Consumer Trends Report highlights a continued preference for online shopping, particularly on Amazon, and a growing trend of consumers looking to "treat themselves" and return to in-person activities in 2022. Social media plays a significant role in shaping gift ideas, while lifestyle changes and health priorities influence spending habits. The report also identifies key product categories and stores that are seeing increased consumer interest and spending.