> **来源：[研报客](https://pc.yanbaoke.cn)** # Futures Reimagined: Summary ## Core Content The **EY Futures Reimagined** report explores how leaders can navigate the rapidly changing global environment, which EY refers to as the **NAVI world** — a world characterized by **nonlinear, accelerated, volatile, and interconnected** change. The report outlines a framework for understanding and responding to these changes, emphasizing the need for **scenario-based thinking** and **future-back planning**. ## Main Viewpoints - **The NAVI world** is defined by the rapid evolution of technology, geopolitical shifts, climate change, and demographic changes. These forces create an environment where **traditional business models and practices are no longer sufficient**. - Leaders must **reimagine the future** by preparing for multiple potential outcomes, not just one. This involves rethinking **strategy, business models, operating models, talent, risk, and transformation**. - The **EY Futures Reimagined framework** identifies **eight megatrends** that are shaping the future. These trends are derived from the intersection of **primary forces**: **technology, demographics, sustainability, and geopolitics**. - **Superfluid enterprise**, **the human-machine hybrid**, and **the productivity reset** are among the key megatrends. These reflect the transformation of how organizations operate, how humans and machines collaborate, and how value is measured in a new era. - **Trust** is becoming a critical asset in the economy, and **capitalism is evolving** to emphasize **diversification, resilience, and long-term value creation**. ## Key Information ### The Eight Megatrends 1. **Superfluid enterprise** – Organizations that eliminate operational friction through agentic AI, smart contracts, and digital twins. 2. **The human-machine hybrid** – A future where humans and machines collaborate to enhance creativity, judgment, and innovation. 3. **The productivity reset** – Redefining productivity metrics beyond traditional measures. 4. **Talent rewritten** – The evolving relationship between human and AI capabilities in the workforce. 5. **Migration infrastructure** – The need for new systems to manage global labor movements. 6. **Global resource rush** – Intensified competition for resources at the edges of the Earth. 7. **The currency of trust** – Trust as a scarce and critical resource in the new economy. 8. **Capitalism rebalanced** – A shift toward more sustainable and resilient economic systems. ### The NAVI World Characteristics - **Nonlinear**: Change occurs in bursts and tipping points. - **Accelerated**: The pace of technological and environmental change is increasing rapidly. - **Volatile**: Markets, politics, and natural systems are subject to unpredictable shocks. - **Interconnected**: Disruptions in one area can have cascading effects across multiple domains. ### Economic Impact - **Employee disengagement** costs the global economy **US$8.8 trillion annually**. - **Internal friction** costs companies **US$15,000 per employee annually**. - **Data silos** result in **20–30% revenue loss**. - **AI automation and smart contracts** can deliver **2–3 times ROI** and **50–70% cycle time reduction**. ### Building Blocks of the Superfluid Enterprise 1. **Agentic AI** – Coordinates complex processes autonomously. 2. **Smart contracts** – Automate agreements with transparency and consistency. 3. **Digital twins** – Enable real-time monitoring and decision-making with high predictive accuracy. ### The Three Horizons of Transformation | Horizon | Description | Success Metrics | |--------|------------|----------------| | **Horizon 1: Foundation building** | Initial phase of AI adoption, with pilots and experiments. | 70% employee AI adoption, 30% cycle time reduction, 150% ROI on pilots. | | **Horizon 2: Autonomous coordination** | AI and smart contracts begin to coordinate operations. | 50–70% faster response to market changes, 200% ROI from ecosystem coordination. | | **Horizon 3: Full superfluidity** | Fully integrated AI and human collaboration. | 90%+ autonomous operations, enhanced human creativity and strategic thinking. | ### New Sources of Competitive Advantage - **Speed of adaptation**: Organizations that can reconfigure quickly. - **Network orchestration**: Becoming central nodes in valuable ecosystems. - **Purpose-driven innovation**: Building loyalty and differentiation through ethical and inspiring missions. ### Actions for Leaders 1. **Lay the technology foundation** – Invest in AI-ready systems and platforms. 2. **Establish evolving governance** – Create hybrid governance models that balance human oversight and AI decision-making. 3. **Build key workforce capabilities** – Focus on context engineering, strategic thinking, and story-driven innovation. 4. **Rethink ecosystem strategy** – Use smart contracts and coordination to reduce friction and enhance collaboration. 5. **Redesign organizational structure** – Move from hierarchical models to networked and flatter structures. ## Conclusion The report emphasizes that the future is not a single path but a set of **possible, plausible, and probable scenarios**. Leaders must **reimagine their organizations** and **rethink their approaches** to strategy, operations, and human-machine collaboration. The goal is not just to **adapt to change**, but to **lead with purpose, trust, and innovation** in a world that rewards agility and foresight.