mintel-2018年全球食品饮料趋势报告（英文）-2018-24页-1mb

2018 Global Food & Drink Trends Summary

Core Content

Mintel's 2018 Global Food & Drink Trends highlight five key themes that reflect consumer behaviors and expectations across Europe, the Middle East, Africa, Asia Pacific, and the Americas. These trends are driven by increasing consumer interest in trust, self-care, individuality, and sustainability, and they emphasize the importance of transparency, personalized experiences, and sensory engagement.

Main Trends

1. Full Disclosure

• What's Happening: Consumers are demanding more transparency from food and drink companies due to widespread distrust in regulatory systems, manufacturers, and even fellow humans. This includes a focus on ingredient sourcing, production processes, and environmental impact.
• Key Developments:
  • Natural, ethical, and environmental claims are on the rise.
  • In 2016–2017, natural claims appeared on 29% of global food and drink launches, up from 17% in 2006–2007.
  • Ethical and environmental claims increased from 1% to 22%.
  • Examples include C'est qui le patron?! (France) and Te-Food (Vietnam), which provide detailed product information.
• Why Consumers Will Buy Into This: Trust is essential, and transparency can build confidence in product safety and purity.
• Where Next: Transparency needs to be accessible to all consumers, regardless of income, and will likely be a standard claim in the market.

2. Self-Fulfilling Practices

• What's Happening: Consumers are increasingly adopting flexible and balanced diets as part of their self-care routines. This reflects a desire to manage stress and maintain well-being.
• Key Developments:
  • 52% of Thai, 45% of Australian, and 43% of Indonesian consumers consider stress management important for a healthy lifestyle.
  • Products like Innocent Morning Juice and Sargento Sweet Balanced Breaks are designed to provide stress relief.
• Why Consumers Will Buy Into This: Consumers are willing to define "healthy" based on their own needs and occasions.
• Where Next: More products will be tailored to individual health and wellness preferences, offering a range of formats, portion sizes, and formulations.

3. 18 New Sensations

• What's Happening: Texture is becoming a key element in food and drink design, offering new sensory experiences and shareable moments.
• Key Developments:
  • Texture is being used in products like Oreo with popping candy and Yoplait Disfruta with fruit chunks.
  • 43% of Chinese RTD tea consumers are interested in fruit bits.
  • 37% of Spanish, 36% of Polish, and 26% of French consumers are open to unusual textures.
• Why Consumers Will Buy Into This: Texture enhances the sensory appeal and can make products more engaging and memorable.
• Where Next: Brands will explore more combinations of textures to surprise and delight consumers, especially the iGeneration.

4. 26 Preferential Treatment

• What's Happening: Personalization is becoming a major trend in food and drink shopping, driven by online and mobile technologies.
• Key Developments:
  • Voice command technology is being used to add items to shopping lists.
  • Subscription services like Hello Fresh and Blue Apron are offering curated meal experiences.
  • Retailers such as Amazon and Walmart are integrating smart technologies to enhance personalization.
• Why Consumers Will Buy Into This: Consumers are looking for convenience, efficiency, and tailored shopping experiences.
• Where Next: Personalized promotions and product recommendations will become more common, potentially affecting brand loyalty and discovery.

5. 33 Science Fare

• What's Happening: There is a growing interest in scientifically-backed food and drink products that offer health benefits.
• Key Developments:
  • Products like Meiji White Café GABA Coffee and Nature Dent Sugar Free Chewing Gum are formulated with natural and scientifically proven ingredients.
  • 57% of US fruit consumers eat fruit to satisfy cravings, showing a balance between indulgence and health.
• Why Consumers Will Buy Into This: Consumers are looking for products that support their health goals and well-being.
• Where Next: Science-based formulations and health-focused claims will continue to shape product development and marketing strategies.

Key Information

• Transparency is a major consumer demand, with natural, ethical, and environmental claims rising significantly.
• Self-care is influencing diet and lifestyle choices, with a focus on balanced and flexible eating habits.
• Sensory engagement through texture is becoming a key differentiator in product design.
• Personalization is transforming the shopping experience, with technology enabling tailored recommendations and promotions.
• Science-based formulations are gaining traction, as consumers seek products that support their health and well-being.