2023年第一季度应用报告（英）-42页

Q1 2023 App & Game Market Analysis

Overview

• Global Downloads: 35 billion app and game downloads across App Store and Google Play in Q1 2023.
• App Store Dominance: The U.S. and China accounted for 43% of App Store downloads.
• Market Growth Variations: India saw a slight decline in downloads (-3.6% YoY), while Turkey had the highest growth (+5% YoY).

Top Apps by Downloads (Q1 2023)

• Worldwide Leader:
  1. TikTok (159M downloads)
  2. Instagram (133M)
  3. Facebook (102M)
• Regional Leaders: Meta led in Asia, ByteDance gained ground in the US with apps like TikTok and Temu.

Top Games by Downloads (Q1 2023)

• Global Leader: Subway Surfers (60M downloads)
• Rising Star: Attack Hole saw unprecedented growth (2833% QoQ) making it one of the fastest-growing games.

Top Publishers by Downloads

• Global Leadership: Meta and Google remained top 2 publishers.
• U.S. Market: Google maintained dominance in downloads, while Meta increased its presence in Asia.

Key Trends

• Temu's Success: The newly launched marketplace app achieved record downloads in the U.S., exceeding Amazon's growth rate.
• AI Integration: AI-powered apps surged, particularly in productivity apps, with downloads increasing 378% QoQ.
• Social Apps Decline: Downloads fell YoY in major markets due to privacy concerns.

Notable Findings

• Russia experienced the steepest decline in social apps (-8.6% YoY), influenced by the Ukraine conflict.
• India remains a key market for Google Play, accounting for 23% of downloads.

Market Insights

• Asia Focus: Meta's apps drove significant growth in Asia, amplified by affordable competition from Chinese marketplaces.
• U.S. Dynamics: While TikTok leads in Europe, Meta apps dominate in the domestic market.