2019年第三季度小米财报PPT版45页_9mb

报告摘要

Xiaomi Corporation released its Q3 2019 results, highlighting its strategic advancements in technology, market expansion, and financial performance.

Total Revenue: RMB53.7 billion, representing a YoY growth of 5.5%
Adjusted Net Profit: RMB3.5 billion, with a YoY growth of 20.3%
Overseas Revenue: RMB25.7 billion, accounting for 48.7% of total revenue, with a YoY growth of 17.2%
Cash Resources: RMB56.6 billion
Book Value of Investment Portfolio: RMB28.7 billion
Book Value of Office and Other Real Estate: RMB10.9 billion
Financial Debts: RMB15.5 billion

Smartphone Revenue: RMB32.3 billion
Units Sold: ~32.1 million units
Gross Margin: Continued margin expansion
5G Launch: Mi 9 Pro (RMB3,699) launched on September 24, 2019, with strong market reception
Price Points: Xiaomi continues to offer products with a strong price-performance ratio across all major segments
- Flagship: Mi 9 Pro (RMB3,699)
- Mid-Range: Mi CC9 Pro / Mi Note 10, Redmi Note 8 Pro
- Entry Level: Redmi 8, Redmi 8A
Market Share:
- India: Ranked No. 1 with a 27.1% market share for 9 consecutive quarters
- Western Europe: Ranked No. 4 with a 7.0% market share and a YoY shipment growth of 90.9%
- Spain: Ranked No. 2 with a 22.9% market share and a YoY shipment growth of 63.7%

Revenue: RMB15.6 billion, representing a YoY growth of 44.4%
Connected Devices: ~213 million, with a YoY growth of 62.0%
Users with 5+ Devices: ~3.5 million, with a YoY growth of 78.7%
Smart TV Shipments: ~3.1 million units, with a YoY growth of 59.8%
- Ranked No. 1 in mainland China and No. 5 globally
New Products: Mi TV 5 series launched on November 5, 2019, as an all-round upgrade for the future home
Smart Home Expansion: Launched Mi Refrigerator on October 11, 2019, and Mi Watch on November 5, 2019, marking entry into new categories

Revenue: RMB5.3 billion, with a YoY growth of 12.3%
Advertising Revenue: Excluding preinstallation, achieved a YoY growth of 6.9%
Global MIUI MAU: 291.6 million, with mainland China MIUI MAU remaining flat at 112.8 million
TV MAU: 2 million
Diversification: ~37.2% of internet service revenue came from services outside of advertising and gaming, with a YoY growth of 87.8%
Overseas Services: Continued growth in internet services in India and other regions

5G Smartphone: Mi 9 Pro launched in Q3 2019, with a screen-to-body ratio of 180.6% for Mi MIX Alpha
Camera Technology: Mi CC9 Pro / Mi Note 10 features a 108MP penta-camera, ranking No. 1 in overall camera score, video, zoom, and texture according to DXOMARK
R&D Investment: Accumulative R&D expenses from 2016 to Q3 2019 reached RMB16.3 billion, with a YoY increase of 32.5%

Brand Promotion: Continued investment in brand promotion and R&D
Efficient Business Model: Well-equipped to deliver 5G technology to the mass market
User Experience: MIUI 11 brought improved user experience with features like minimalistic design, efficiency, and connectivity

Healthy Operation: Continued focus on healthy operations led to margin expansion
Multi-Brand Strategy: Launched multiple smartphone models in Q2 and Q3 2019, targeting diverse user markets
Global Expansion: Xiaomi continues to expand its global presence, particularly in India and Western Europe

Xiaomi's Q3 2019 results reflect strong financial performance and strategic growth in multiple segments.
The company is investing heavily in R&D and innovation, with a focus on 5G, AIoT, and internet services.
Xiaomi's efficient business model and product diversification support its growth in the global smartphone market.
The company's commitment to delivering high-quality products at competitive prices is evident through its various smartphone models.
Xiaomi's expansion into AIoT and smart home devices is a significant part of its future growth strategy.

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