Global Internet Growth: The global internet user base has surpassed 4 billion, with over half of the world's population using the internet. This represents a significant increase from the previous year.
Time Spent Online: The average user spends around 6 hours per day online, leading to a total of 1 billion years spent online globally in 2018.
Mobile Growth: Over 200 million people gained their first mobile device in 2017, and two-thirds of the world's 7.6 billion inhabitants now have a mobile phone. More than half of these handsets are smartphones, making it easier for users to access the internet on mobile devices.
Social Media Growth: Over 3 billion people use social media each month, and this number is increasing rapidly. The number of new users on the top social platform in each country has grown by almost 1 million daily, or 11 new users every second.
Digital Integration: Brands are advised to move beyond siloed digital approaches and integrate digital seamlessly into their operations, as users have already done so in their daily lives.
Key Insights
Global Internet Users: 4.021 billion
Total Population: 7.593 billion
Active Social Media Users: 3.196 billion
Unique Mobile Users: 5.135 billion
Active Mobile Social Users: 2.958 billion
Regional Overview
Africa
Internet Users: 1.011 billion (up +20% since Jan 2017)
Active Social Media Users: 674 million (up +12% since Jan 2017)
Mobile Connections: 1.779 billion (up +4% since Jan 2017)
Active Mobile Social Users: 448 million (up +15% since Jan 2017)
Americas
Internet Users: 4.214 billion (up +3% since Jan 2017)
Active Social Media Users: 376 million (up +8% since Jan 2017)
Mobile Connections: 1,106 billion (up +0.1% since Jan 2017)
Active Mobile Social Users: 323 million (up +9% since Jan 2017)
Asia-Pacific
Internet Users: 2.52 billion (up +5% since Jan 2017)
Active Social Media Users: 1.713 billion (up +14% since Jan 2017)
Mobile Connections: 1.779 billion (up +8% since Jan 2017)
Active Mobile Social Users: 1.106 billion (up +16% since Jan 2017)
Europe
Internet Users: 252 million (up +6% since Jan 2017)
Active Social Media Users: 164 million (up +8% since Jan 2017)
Mobile Connections: 323 million (up +0.5% since Jan 2017)
Active Mobile Social Users: 130 million (up +8% since Jan 2017)
Middle East
Internet Users: 1.040 billion (up +11% since Jan 2017)
Active Social Media Users: 376 million (up +39% since Jan 2017)
Mobile Connections: 3.196 billion (up +3% since Jan 2017)
Active Mobile Social Users: 323 million (up +39% since Jan 2017)
