2020年中国地区数字报告（英）-WeAreSocial-2020.2-77页_3mb

Digital 2020: China Summary

Core Content

The Digital 2020 report provides a comprehensive overview of how people in China use the internet, mobile devices, social media, and e-commerce. It highlights key statistics, trends, and insights about digital behavior and infrastructure in the country.

Key Statistics

• Total Population: 1.44 billion
• Mobile Phone Connections: 1.04 billion (72% of total population)
• Internet Users: 854.5 million (59% of total population)
• Active Social Media Users: 1.04 billion (72% of total population)
• Population Aged 13 and Above: 1.2 billion
• Population Aged 18 and Above: 1.1 billion
• Population Aged 16 to 64: 1.1 billion
• Smartphone Ownership: 95% of internet users
• Annual Growth in Internet Users: +3.1% (15 million new users)
• Annual Growth in Mobile Internet Users: +4.3% (67 million new users)
• Annual Growth in Active Social Media Users: +3.1% (25 million new users)
• Average Daily Internet Usage: 5 hours 50 minutes
• Average Daily Social Media Usage: 2 hours 12 minutes
• Percentage of Internet Users Using Social Media for Work: 45%
• Percentage of Mobile Connections That Are Pre-Paid: 62.4%
• Percentage of Mobile Connections That Are Post-Paid: 36.5%
• Percentage of Mobile Connections That Are Broadband (3G-5G): 2.1%

Key Trends and Insights

• Mobile Dominance: Mobile devices account for a significant majority of internet usage in China, with 95% of internet users accessing via smartphones. Mobile internet users increased by 4.3% in 2020, reflecting a growing reliance on mobile technology.
• Social Media Growth: Active social media users increased by 3.1% in 2020, with 1.04 billion users. Mobile access to social media is nearly universal, with 100% of social media users accessing via mobile devices.
• Internet Penetration: Internet penetration in China reached 59%, with a notable increase in mobile internet users compared to fixed internet users.
• Digital Engagement: The average daily time spent on social media is 2 hours and 12 minutes, indicating high levels of engagement with online platforms.
• Smart Home Adoption: The smart home market in China is growing rapidly, with an annual increase of 52% in smart home device penetration. The total annual value of the smart home devices market is $16.24 billion, with various segments such as control and connectivity, appliances, security, and entertainment showing positive growth.
• Smart Home Market Segments:
  • Smart Home Control & Connectivity: $4.53 billion (40% YoY growth)
  • Smart Home Appliances: $4.82 billion (43% YoY growth)
  • Smart Home Security Devices: $2.37 billion (37% YoY growth)
  • Smart Home Entertainment Devices: $2.28 billion (36% YoY growth)
  • Smart Home Comfort & Lighting: $1.26 billion (42% YoY growth)
  • Smart Home Energy Management: $978 million (55% YoY growth)

Major Platforms

• Top Social Media Platforms:
  • Facebook: 1.61 billion active users
  • WeChat: 1.2 billion active users
  • TikTok: 1.04 billion active users
• Top Messenger Apps:
  • WeChat (Tencent)
  • WhatsApp Messenger (Facebook)
  • Facebook Messenger (Facebook)
• Top Mobile Games:
  • PUBG Mobile (Tencent)
  • Candy Crush Saga (Activision Blizzard)
  • Honor of Kings (Tencent)

Additional Insights

• Smart Home Penetration: 8.5% of the population
• ARPU (Average Revenue Per User):
  • Overall Smart Home Devices: $476
  • Smart Home Appliances: $259
  • Smart Home Security Devices: $161
  • Smart Home Entertainment Devices: $93
  • Smart Home Comfort & Lighting: $52
  • Smart Home Energy Management: $59

Notes on Data Comparability

Due to changes in data sources and methodologies, the figures in this report may not be directly comparable to those from previous years. A Comparability Advisory is included in the footnotes of relevant sections to clarify these changes. The report also includes a detailed list of data sources for transparency.

Conclusion

The Digital 2020 report underscores the significant growth and widespread adoption of digital technologies in China, particularly in mobile internet, social media, and smart home devices. These trends highlight the evolving digital landscape and the increasing integration of technology into daily life.