数字营销人TOP_100（英文版）_40页_5mb

100 Top Digital Marketers 2018 Summary

Core Content

This document is a comprehensive report on the Top 100 Digital Marketers of 2018, based on over 2.8 million mentions and 14 million interactions collected over 7 months using Brand24. It outlines the methodologies used to identify and rank these digital marketing experts, along with key insights and data points about each individual.

Main Purpose

The report aims to provide insights into the most influential digital marketers by analyzing their visibility, ingenuity, and effectiveness. It serves as a guide for aspiring marketers to learn from the top experts, understand what sets them apart, and find potential collaborators or consultants.

Main Viewpoints

• Digital marketing is a field where visibility is crucial for success.
• The report highlights unique strategies and tools that top marketers use to influence public opinion and drive engagement.
• Influencer scores are calculated based on mentions, interactions, and social media reach, offering a more precise measurement of influence.
• The report includes specialized categories such as:
  • Top 20 Digital Marketers Beyond Social Media
  • Top 20 Most Engaging Digital Marketers
  • Top 20 Digital Marketers with the Greatest Social Media Reach
  • Top 20 Most Talked About by Other Digital Marketers

Key Information

• The report is based on data-driven analysis and leverages Brand24's media monitoring tools.
• Social media reach measures the number of views on content.
• Interactions include likes, shares, upvotes, and comments.
• The report acknowledges the limitations of certain platforms, such as Facebook and LinkedIn, which restrict access to full data, potentially skewing results.
• The data collection method involves online media monitoring across various platforms including Twitter, Facebook, YouTube, Instagram, LinkedIn, message boards, blogs, and news sites.

Methodology

• Brand24 Influencer Score is a custom metric combining:
  • Mentions (both on social media and beyond)
  • Interactions with their content
  • Estimated social media reach
• The methodology has been refined from the previous year's report, incorporating user feedback and improved criteria to ensure accuracy and relevance.
• The report design has been improved to make data more accessible and easier to interpret.

Data Overview

• The report covers 100 digital marketers, with individual data points including:
  • Brand24 Influencer Score
  • Number of Mentions
  • Social Media Reach
  • Number of Interactions
• The top 20 lists are categorized to provide insights into different aspects of digital marketing influence and engagement.

Conclusion

The report underscores the importance of digital presence, content quality, and community engagement in building influence. It also highlights the value of data-driven insights for identifying and collaborating with top marketing experts.

Additional Notes

• The document encourages aspiring marketers to study the strategies of these top influencers to enhance their own digital marketing efforts.
• It also invites readers to explore more free reports via the Yanbaoke website.

Top Digital Marketers Highlighted

• Gary Vaynerchuk: Most mentioned, grew a wine business to $60M, runs VaynerMedia, and is an angel investor.
• Seth Godin: Bestselling author, expert in marketing and ideas, known for books like Linchpin and Purple Cow.
• Tim Ferriss: Technology investor and author, known for The 4-Hour Workweek and Tribe of Mentors.
• Neil Patel: Co-founder of multiple marketing tools, known for his SEO and digital marketing expertise.
• Guy Kawasaki: Chief evangelist of Canva, author of 13 books, and a leader in innovation and entrepreneurship.
• Ann Handley: Chief content officer at MarketingProfs, author and expert in content marketing and social media.
• Michael Hyatt: Blogger, author, and podcaster, known for his insights on content creation and leadership.
• Jeff Bullas: Content marketing strategist and keynote speaker, recognized for his work in social media and digital marketing.
• Lilach Bullock: Social media and brand strategist, co-founder of Boom! Social.
• Pat Flynn: Entrepreneur and digital marketer, known for his transparent leadership and content marketing.

These individuals exemplify the blend of creativity, hard work, and digital presence that defines a top digital marketer in 2018.