凯度-2020年最有价值的75个印度品牌榜（英文）-2020.9-99页_74mb
报告摘要
Summary of BrandZ™: The Top 10 Most Valuable Indian Brands 2020
Core Content
The BrandZ™: The Top 10 Most Valuable Indian Brands 2020 report provides an in-depth analysis of the most valuable Indian brands and their performance during a challenging year marked by the COVID-19 pandemic. It outlines how brands have adapted to the changing economic and social landscape, emphasizing the importance of brand resilience, agility, and purpose in navigating uncertainty.
Main Points
Top 10 Most Valuable Indian Brands 2020
| Rank | Brand | Category | Brand Value (in Billions) | Change from 2019 (%) |
|---|---|---|---|---|
| 1 | Banks | Banks | $20.3 Bil. | -11% |
| 2 | Insurance | Insurance | $18.3 Bil. | -9% |
| 3 | Tata Consultancy Services (TCS) | Technology | $14.6 Bil. | -20% |
| 4 | Airtel | Telecom Providers | $13.9 Bil. | +36% |
| 5 | Asian Paints | Paints | $8.0 Bil. | +14% |
| 6 | Kotak Mahindra Bank | Banks | $7.2 Bil. | -6% |
| 7 | Flipkart | Retail | $6.5 Bil. | +40% |
| 8 | Payments | Payments | $6.3 Bil. | +50% |
| 9 | SBI | Banks | $5.4 Bil. | +36% |
| 10 | Others | Others | $3.7 Bil. | +38% |
Brand Contribution
- All top 10 brands scored a 5/5 on brand contribution, which measures the influence of a brand on financial value.
- Brand contribution is a key factor in economic resilience and market performance.
Key Trends
- Banks and Telecom Providers showed significant resilience, with Banks declining by 6% and Telecom Providers increasing by 26%.
- Flipkart and Payments saw the highest growth, with Flipkart rising by 40% and Payments by 50%.
- Consumer Technology and Retail were among the top contributors to brand value, with Retail growing by 7% and Consumer Technology by 5%.
- Food & Drink and Personal Care also showed notable growth, with Food & Drink increasing by 6% and Personal Care by 5%.
BrandZ™ India Top 75 Portfolio
- The BrandZ™ India Top 75 Portfolio showed faster recovery compared to the SENSEX India Index.
- During the pandemic, the portfolio outperformed the market, recovering more quickly than the broader index.
Insights from the Report
- Resilience and agility are critical for brand survival and growth in uncertain times.
- Meaningful Difference—the ability to meet consumer needs in a distinct and trendsetting way—was identified as a key driver of brand value.
- Local and global brands are both adapting to the new normal, with a notable rise in local brand loyalty.
- Digital transformation has accelerated, with e-commerce, digital payments, and online services playing a pivotal role in the recovery.
- Cooperation has emerged as a key theme, with brands and businesses working together to innovate and create new growth opportunities.
Thought Leadership and Best Practices
- The report highlights the importance of purpose marketing, sustainability, employee advocacy, and innovation in building stronger brands.
- C-Suite interviews offer insights from leading executives on how to navigate the new normal and adapt to changing consumer behaviors.
- Kantar's role in providing market intelligence and consumer insights is emphasized, especially through the COVID-19 Barometer.
Conclusion
Despite the economic downturn caused by the pandemic, India's most valuable brands have shown remarkable resilience and adaptability. The BrandZ™ India Top 75 portfolio not only outperformed the market but also demonstrated the importance of brand strength in driving economic recovery and consumer trust. As the country moves forward, the focus on innovation, purpose, and cooperation will be crucial for sustaining growth and maintaining relevance in a rapidly evolving market.
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