App_Annie-2019年餐厅和外卖领域移动现状（英文）-2019.5-19页_2mb

报告摘要

App Annie 2019 The State of Mobile: Restaurants & Food Delivery Summary

Core Content

The State of Mobile 2019 report by App Annie highlights the transformative role of mobile technology in the restaurants and food delivery industry, emphasizing how mobile apps are reshaping consumer behavior and business strategies globally. The report provides insights into market trends, user engagement, and the importance of mobile in driving business growth.

Key Trends and Growth

Global Growth in Food and Drink Apps:
- In 2018, consumers sourced food and drinks through apps 130% more often than in 2016.
- France saw the highest growth at 325%, followed by Australia (300%), South Korea (230%), and India (120%).
Food Delivery App Growth:
- The top 5 food delivery apps saw 115% growth in downloads from 2016 to 2018.
- India experienced the strongest growth at 900%, while Canada and the US also saw significant increases at 255% and 175% respectively.
- UberEATS and Zomato were the top two food delivery apps by worldwide downloads in 2018.
Starbucks' Strategy:
- Launched a delivery program in China and planned to expand to the US in 2019.
- Partnered with UberEATS to improve convenience and streamline customer experience.
QSR App Innovations:
- McDonald's UK launched McDelivery with UberEATS and invested in World Cup 2018 promotions, leading to a rise in app MAU ranking.
- Burger King used location-based offers to unlock a Whopper for 1 cent, resulting in a significant boost in app downloads and performance.

Mobile’s Role in Business Growth

Mobile as a Core Focus:
- Companies with mobile as a core focus had 360% higher average IPO valuations in 2018.
- Gen Z showed 30% higher engagement in non-gaming apps compared to older demographics.
Global App Market Insights:
- Total global app downloads in 2018 exceeded 194 billion, up 35% from 2016.
- China accounted for 50% of total downloads, despite a slowdown from the game license freeze.
- Non-gaming apps accounted for 65% of total global downloads in 2018.
Consumer Spend:
- Global app store consumer spend reached $101 billion in 2018, up 75% from 2016.
- China contributed 40% of this spend, while games accounted for 74% of total consumer spend.
Time Spent on Mobile:
- In emerging markets like Indonesia, users spent 17% of their daily time on mobile apps, totaling over 4 hours.
- In mature markets like the US and Canada, the average user spent nearly 3 hours daily on mobile apps.
App Usage and Installation:
- The average consumer in US, South Korea, Japan, and Australia had over 100 apps on their smartphones.
- South Korea showed 20% growth in the number of apps installed, while Canada, US, and Thailand saw 15% growth.

App Annie’s Role

App Annie offers mobile data and insights to help businesses succeed in the global mobile economy. Their services include:

App Annie Intelligence: Provides accurate market data and insights for millions of businesses.
App Annie Connect: Offers a unified dashboard for app performance tracking, including app store, usage, and advertising data.

About App Annie

App Annie has over 1 million registered members.
Headquartered in San Francisco, with 15 global offices.
Raised $157 million in financing from major investors.

Conclusion

The report underscores that mobile is not just a channel but a transformative force in the food and beverage industry. It enables personalized engagement, efficient delivery, and data-driven marketing, offering businesses the tools to innovate, compete, and grow in a rapidly evolving digital landscape.

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