2025-04-20-品牌价值-最具价值和最强大的零售品牌2025年度报告（英）_33页_4mb

Total Brand Value: USD 1.3 trillion for the top 100 global retail brands, with significant growth driven by expanded digital offerings and consumer demand.

Most Valuable Brand: Amazon retains the #1 position with USD 356.4 billion, growing 15% despite economic volatility, aided by AI tools and Prime Day.

Fastest Growing Brand: Kmart jumps 79% to USD 2.2 billion, emerging as a market leader in Australia through private-label focus and strong brand perceptions.

E-commerce Dominance: E-commerce brands dominate the top 10, with four from non-US origins; trends include AI-driven engagement and increasing consumer reliance on online platforms.

Top Retail Rankings: Key brands show varied growth and stability, with Amazon, Walmart, Target, Costco, and JD.com making notable gains, while others face challenges from competition and economic shifts.

Brand Strength Factors: E-commerce integration, customer experience (e.g., Apple Pay adoption), and sustainable practices drive brand strength, with markets prioritizing value and accessibility.

Brand Guardianship: CEOs like Philip Daniele and Lei Chen are recognized for strategic foresight, with data-driven approaches enhancing brand performance and value growth.

Sustainability Focus: Growing consumer priority on sustainability, measured via environmental, social, and governance perceptions, with leaders like Woolworths and Marks & Spencer showcasing commitment.

Methodology: Brand value leverages royalty relief models, with adjustments for brand strength based on perception metrics and customer behavior, aligned with ISO 10668 standards.

** key Implications**: Strong brands fuel business success by enhancing customer loyalty and financial resilience; data empowers CFOs to invest strategically in branding for long-term growth.