2022-05-13-德勤-Oracle_Cloud_CRM实施_2页_674kb

Oracle Cloud CRM Implementation at Hong Kong University

Customer Background: The client is a prominent university in Hong Kong, known for its leadership in medical education, training, and research, with a strong emphasis on ethics, vision, and humanistic care.

Challenge: The university faced inefficiencies in managing alumni and donor data due to fragmentation across multiple repositories. This prevented comprehensive analysis and hindered the ability to build relationships with stakeholders, impacting operational efficiency.

Solution: Deloitte partnered with Oracle to deploy the Oracle Cloud CRM system. This involved analyzing data structures, standardizing contact information, integrating data into a single repository, and implementing tools like Oracle Sales Cloud for data management and Oracle Eloqua Marketing for targeted communication and segmentation.

Impact: The system went live successfully, providing a unified stakeholder view, enhancing data insights, improving engagement strategies, and supporting ongoing maintenance and support for three years. It enabled better data-driven decision-making and stakeholder interactions.

Partnership Details: Deloitte and Oracle collaborated to deliver a data-first solution, focusing on innovation, cloud technology, and integration benefits for the university. This case highlights their combined expertise in helping clients achieve greater agility and value through cloud-based CRM implementations.