2024-01-04-Edison-2023年口语音频报告_37页_583kb

Spoken Word Audio Report 2023 Key Findings Summary

Overall Trends

1. Record Highs:

   • Spoken Word audience size and daily listening time reached record highs in 2023.
   • The total number of daily listeners increased by 30 million since 2014.
   • The share of audio listening time spent on Spoken Word increased by 55% over nine years, surpassing music in daily time for many listeners.

2. Growth Domains:

   • Home listening has grown dramatically, now accounting for the highest share of Spoken Word listening (36%) compared to music.
   • Work listening also increased, showing growth in professional settings.

Listening Location & Device Shifts

3. Platform & Location Changes:

   • In-Car: AM/FM radio remains dominant, but podcast and audiobook listening shifted post-pandemic (declined car listening time from 2019-2023, average time ~16 minutes daily in 2023).
   • Home: The proportion of home audio listening now favors Spoken Word (~41%) over music, streaming, and general radio.

4. Device Revolution:

   • Mobile devices became the primary listening method for the first time ever (41% of all home listening, 39% overall).
   • Car radio remains dominant in the car, but mobile devices lead overall.

Content & Audience Expansion

5. Podcasting & News Growth:
   • Podcasts represent over one-third (36%) of total Spoken Word listening and hit an all-time high in 2023.
   • News and talk content accounted for the most listening time overall (44-42% depending on location).
   • NPR/public radio accounts for 28% of podcast listening in 2023.

Long-Term Growth (2014–2023)

• Growth accelerated post-2019, particularly in home listening and mobile adoption.

Sources

• Edison Research Share of Ear® 2014–2023.
• Key data points drawn from provided infographics, including audience trends, distribution by location/device/platform, and listening time comparisons.