2022-09-13-罗兰贝格-Price_pressure_in_the_F_B_value_Chain_18页_791kb

Summary of Price Pressure in the F&B Value Chain

Food and beverage (F&B) manufacturers in the Netherlands face rising raw material and input costs, leading to intense negotiations with retailers. These manufacturers have effectively passed on cost increases to retailers, while retailers subsequently increased consumer prices by approximately 6% in the first half of 2022, with an additional 4-6% expected in the second half, resulting in a potential annual increase of 12%. Factors driving this pressure include supply chain disruptions, labor shortages, and high energy prices.

Instant delivery services, due to limited negotiation power and lower price elasticity, increased prices nearly double the rate of traditional retailers. Key insights from the analysis show that economies of scale and data-driven pricing strategies are crucial for retailers to maintain competitiveness, as larger players may achieve higher market share through consolidation. Future challenges involve sustaining consumer price burdens while optimizing assortment and loyalty programs.

Recommendations include:

• Implementing data-based pricing strategies for agile price adjustments.
• Rationalizing product assortments to reduce costs and improve efficiency.
• Using targeted promotions and loyalty activities to enhance value perception.