RI-2018年Q1营销技术晴雨表（英文版）-2018.4-14页-3mb

报告摘要

Q1 2018 Marketing Technology Barometer Summary

Core Content Overview

The Q1 2018 edition of the Marketing Technology Barometer provides a comprehensive review of the global marketing technology (MarTech) and advertising technology (AdTech) sectors, highlighting key trends in share price performance, M&A activity, and fundraising.

Main Points

MarTech Sector Performance: The MarTech index maintained a strong performance in Q1 2018, with a gain of approximately 16% over the quarter and a 68% increase over the past 12 months. Despite a sharp decline in late March, driven by Shopify's public criticism, the overall trend remained positive.
AdTech Sector Decline: In contrast, the AdTech index experienced a 6% loss in Q1 2018. This decline was partly due to rebranding and delisting of companies such as YuMe, Opera Software, and Crossrider, which shifted their focus away from AdTech. The only notable exception was The Trade Desk, which saw an 8.5% increase in share price.
M&A Activity Recovery: M&A deal activity started to recover from Q4 2017, with notable acquisitions like SAP's $1.1bn acquisition of CallidusCloud and $2.3bn acquisition of CommerceHub by Sycamore Partners and GTCR respectively. This trend indicates continued consolidation in the marketing technology space.
Private Equity Involvement: Private equity firms, such as Marlin Equity, were active in the market. They acquired AddStructure and TalkWalker, and merged them with other portfolio companies, highlighting their role in the industry's consolidation.
Fundraising Activity: There was strong interest in fundraising, particularly in Western Europe. Intercom raised $125m in a Series D round, sparking IPO speculation. Other companies like Adikteev and Rubikloud also raised significant funds in Series B rounds.
New Entrant: Cardlytics made its IPO in Q1 2018, with a 3% increase in share price on the first day, despite a rocky market rally. Its performance has been bumpy but positive, suggesting potential influence on future IPO decisions.
GDPR Impact: The document anticipates the full impact of GDPR in Europe, which is set to take effect in May 2018. The recent Facebook data scandal underscores the importance of data privacy regulations in the market.

Key Statistics

M&A Activity Highlights

CommerceHub acquired by GTCR
CallidusCloud acquired by SAP for $2.3bn
AddStructure acquired by Marlin Equity
DATASIFT acquired by Meltwater
PULPIX acquired by AD YOU LIKE
ZODIAC acquired by NIKE
adswizz acquired by Pandora®
Forward3D acquired by Stagwell Group
RedPixie acquired by Hewlett Packard Enterprise
Headway acquired by Entravision
Sonalytic acquired by Spotify
OxyMa acquired by Merkle

Fundraising Highlights

Intercom raised $125m in Series D
Aladmobi raised $32m in Series B
Dianomi raised $9m in Venture
Hootsuite raised $50m in Debt
Geolid raised $19m in Venture
Adikteev raised $12m in Series B
Rubikloud raised $37m in Series B
Origami Logic raised $15m in Series D
Content Square raised $42m in Series B
Eyeota raised $13m in Series B
Paytronix raised $65m in Growth Equity
Usermind raised $24m in Series C
Spryker raised $22m in Series B
Marketing Evolution raised $21m in Series B
Zignal Labs raised $30m in Series D

Publicly Traded Companies

Company	Price ($)	% of 52-Week High	Market Cap ($M)	Total Cash ($M)	Net Debt ($M)	Enterprise Value ($M)	Revenue CY2018	Rev. Growth CY2018-19	Gross Margin	EBITDA Margin	EV/Revenue	EV/EBITDA
Criteo S.A.	25.84	46.1%	1,709	414	(394)	1,315	1024	13.2%	23.1%	26.4%	1.3x	5.6x
Geniee, Inc.	17.93	64.1%	331	11	(5)	326	169	22.9%	7.8%	9.7%	1.9x	24.8x
iClick Interactive	7.78	68.2%	372	44	(34)	339	116	10.7%	38.2%	20.9%	2.8x	13.5x
Mirriad	0.67	75.7%	69	15	(15)	55	8	227.6%	49.6%	14.2%	6.7x	n.m.
Otello	2.35	45.3%	330	86	(86)	244	377	30.6%	16.8%	12.8%	0.6x	3.5x
RhythmOne	2.46	35.0%	190	39	(39)	151	180	20.9%	33.9%	29.3%	0.8x	3.5x
Taptica	4.38	60.0%	324	27	4	328	116	10.7%	38.2%	22.4%	2.8x	13.5x
The Trade Desk	49.62	73.7%	2,321	156	(129)	2,192	404	25.6%	19.9%	31.6%	5.4x	18.6x

Summary of Key Trends

MarTech showed strong growth, with a 16% increase in Q1 2018 and a 68% increase over the past year.
AdTech faced a decline, with a 6% loss in Q1, attributed to company rebranding and delisting.
M&A activity increased, with several notable acquisitions by major players like SAP and GTCR.
Private Equity was a significant driver of consolidation, with companies like Marlin Equity and INMOBI making key acquisitions.
Fundraising was robust, with several companies raising substantial funds, particularly in Western Europe.
GDPR is expected to have a significant impact on the market, especially in Europe, starting in May 2018.
New Entrants: Cardlytics made its IPO, showing mixed performance with a 3% increase on the first day.
Company Performance: Companies like HubSpot, New Relic, and SendGrid continued to perform well, with strong share price growth and market caps. However, others like Shopify and Taptica experienced significant fluctuations.