2025年美国假日购物消费报告_25页_3mb

Summary of "Now in Retail: 2025 U.S. Holiday Purchase Intentions"

Core Content

This report outlines the key findings of the 2025 U.S. Holiday Purchase Intentions study conducted by Circana, analyzing consumer behavior and expectations for the holiday shopping season. The insights highlight how consumers are navigating rising prices, economic uncertainty, and shifting shopping habits.

Main Findings

• Consumer Spending Trends:

  • Shoppers plan to spend 3% more this holiday season compared to last year, with the average planned spend reaching $796.
  • Shoppers with children are more likely to increase spending (over 40%) than those without (only 19%).
  • Millennials and Gen Z are more inclined to spend more this year, while Gen X and Boomers are more likely to maintain last year's spending levels.

• Purchase Intentions:

  • Beauty (+3.7%) and Tech/Electronics (+3.2%) show the largest increases in purchase intent.
  • Apparel and Toys/Baby face challenges, with declines in spending and purchase intent.
  • Home and Entertainment categories also show growth, while Food or Beverages and Liquor/Wine remain stable.

• Shopping Behavior:

  • Early shopping is on the rise, with 44% of consumers planning to start shopping earlier than usual, up 4 points from last year.
  • Black Friday is still seen as the best day for deals, with 23% of shoppers identifying it as the day for the best deals.
  • Smartphones are becoming a more common shopping tool, with 47% of consumers using them most often for online holiday shopping, up 4 points from last year.

• Influences on Spending:

  • Price is a central concern, with over 60% of shoppers indicating that food and grocery costs will impact their holiday spending.
  • Free shipping, value, and sales are key factors influencing where shoppers choose to spend.
  • Political issues are increasingly affecting consumer choices, with 24% of shoppers saying they will be impacted by them, up 3 points from last year.

• Gifting Trends:

  • Physical gifts dominate, with Clothing/Accessories being the most popular (56%), followed by Tech/Electronics (38%), Beauty (33%), and Entertainment (30%).
  • Intangible gifts such as experiences and subscriptions are also popular, with 57% of consumers planning to purchase one, up 2 points from last year.
  • Subscription boxes are gaining traction, with 21% of consumers planning to buy one as a gift, up 6 points from last year.

• Consumer Priorities:

  • Shoppers are more cost-conscious and practical, with a focus on value and convenience.
  • Self-gifting remains stable at 21%, and impulse buying is limited due to distractions and uncertainty.
  • Pent-up demand exists for new and relevant products, especially in the high-end tech and beauty categories.

• Travel and Dining:

  • More consumers plan to travel during the holiday season, with 12% planning to stay in paid accommodations.
  • Fewer Christmas meals will be prepared at home, with 23% of those who plan to eat at home ordering some or all of the meal pre-cooked from a restaurant or grocery store.

• Social Media Influence:

  • YouTube and Facebook are the most popular platforms for pre-purchase research.
  • Influencers and celebrities have a strong impact on consumer decisions, with 60% of those who follow bloggers likely to make purchases based on their recommendations, and 49% of those who follow celebrities also influenced by them.

• Economic and Political Perceptions:

  • Consumers feel more confident about their personal finances and the economy, with 34% rating their financial situation as excellent/very good.
  • Political issues are increasingly influencing retailer choice, with 36% of consumers more likely to shop from retailers that support causes they care about.

Key Categories and Insights

Conclusion

The 2025 holiday season is expected to be less predictable due to consumer volatility and economic uncertainty. Despite these challenges, shopping trends are shifting towards early planning, value-driven purchases, and increased reliance on social media for recommendations. Beauty and tech are key categories to watch, while apparel and toys may face headwinds. Experiences and subscriptions are also gaining popularity as intangible gifts. Overall, the holiday season will be a mix of strategic spending and adjustments to rising prices and external influences.