奥凯多年度报告2019（英文_234页_18mb

Ocado Group Annual Report and Accounts Summary (2019)

Core Content

Ocado Group Plc is a technology-led global software and robotics platform business, focused on transforming the way the world shops, particularly in the online grocery sector. The company has evolved from a UK-based online grocer to a platform that enables other retailers to deliver efficient and high-quality online grocery services through its Ocado Smart Platform (OSP). This transformation is supported by a strong innovation culture and a strategic shift in business focus and structure.

Main Points

Mission and Purpose

• Ocado's mission is to "change the way the world shops" by making online grocery shopping as easy and efficient as possible.
• The company leverages its unique knowledge and culture to deliver continuous advantages to its partners.

Strategic Shift

• In 2019, Ocado Group pivoted from a pure-play online grocer to a global technology platform, expanding its reach to multiple countries.
• The company formed a 50:50 joint venture with M&S, which now powers Ocado Retail, enhancing its capabilities in the UK market.

Key Innovations

• Ocado Smart Platform (OSP): A proprietary technology platform that enables partners to deliver high-quality, efficient online grocery services.
• Ocado Zoom: A service that delivers groceries within 60 minutes of an order being placed, launched in London in 2019.
• Mini CFCs: Smaller Customer Fulfilment Centres (CFCs) were introduced to serve new market missions and geographies.

Partnerships and Growth

• Ocado Solutions has expanded its global network, now powering the online grocery businesses of nine major retailers, including Morrisons, Bon Preu, Groupe Casino, Sobeys, ICA, Kroger, Coles, and Aeon.
• The company has signed agreements with international partners in Australia and Japan, indicating a strong global expansion strategy.

Financial Highlights

• Revenue from Retail: £1,757 million, including fully consolidated Ocado Retail joint venture and fees from UK partners.
• Revenue from Solutions: £81.4 million from international partners, with the expectation of growth as more CFCs go live.
• Investment in Technology: £71 million was invested in international CFCs in 2019, highlighting the company's commitment to scaling its operations.

Operational Performance

• Despite the Andover CFC fire, which affected 10% of capacity, Ocado Retail achieved double-digit order growth and maintained high levels of order accuracy and delivery punctuality.
• The company is working on scaling its CFC network, with plans to build over thirty CFCs in the next three to four years.

Key Performance Indicators

• Order Accuracy: 99%
• Delivery Punctuality: 95%
• Product Range: 58,000 products
• Customer Growth: 10.3% increase in active customers to 795,000

Risk Management

• Ocado Group acknowledges the challenges of scaling operations and managing risks related to technology, engineering, and execution.
• The company has implemented robust risk management practices, including insurance coverage for the Andover fire and a focus on sustainable growth.

Corporate Responsibility

• Ocado Group emphasizes sustainability, reducing carbon emissions and food wastage.
• The company is committed to using zero carbon electricity sources and maintaining low food wastage levels.

Key Information

• Joint Venture with M&S: Completed in August 2019, this partnership enhances Ocado Retail's capabilities and provides resources for innovation.
• Technology Focus: The company's expertise in AI, robotics, big data, and digital twins is a key differentiator.
• Global Expansion: The company is expanding its OSP to new markets, including France, Canada, the US, Sweden, Australia, and Japan.
• Future Outlook: Ocado Group is positioned to capitalize on the growth of the global grocery market, which is expected to expand by £2.5 trillion by 2024.
• Investment in Innovation: Ocado continues to invest in new technologies and vertical farming initiatives, such as the partnership with 80 Acres Farms Inc and Priva Holding BV, and the acquisition of Jones Food Company.

Summary of Strategic Report

• The company has a clear strategy to lead the online grocery revolution through its technology platform.
• Ocado's model is based on a virtuous cycle of growth, investment, and innovation.
• The joint venture with M&S is a significant step in enhancing the UK market presence and enabling further innovation.
• The company is focused on long-term sustainability and value creation for all stakeholders.

Key Performance and Innovation

• Ocado Zoom: A new immediacy service that supports evolving customer needs.
• CFC Expansion: The company is building a large network of Customer Fulfilment Centres, with the Erith CFC expected to be the largest automated warehouse for grocery globally.
• Patents and Innovation: Ocado Group received 92 patents in 2019, demonstrating its commitment to technological advancement.

Conclusion

Ocado Group is well-positioned to continue its growth and innovation trajectory, driven by its technology platform, strategic partnerships, and a mission to transform the grocery shopping experience. The company's focus on sustainability, customer service, and long-term value creation underscores its commitment to being a leader in the global grocery market.