奥凯多-奥凯多年度报告2019（英文）-2020.5-234页_18mb

Ocado Group Annual Report Summary (2019)

Core Content

Ocado Group Plc is a technology-led global software and robotics platform business, focused on transforming the way the world shops, particularly in the online grocery sector. The company has evolved from a UK-based online grocer to a provider of end-to-end solutions for leading retailers worldwide.

Main Viewpoints

• Purpose and Mission: Ocado aims to make shopping as easy and efficient as possible through innovative technology and a mission-driven culture.
• Strategic Shift: In 2019, Ocado pivoted from a UK-only online grocer to a global platform, offering its Ocado Smart Platform (OSP) to retailers across multiple countries.
• Joint Venture with M&S: Ocado formed a 50:50 joint venture with Marks & Spencer (M&S) to enhance its UK online grocery offering, combining Ocado's technology with M&S's customer base and food innovation.
• Growth and Expansion: Ocado continued to expand its international presence, signing agreements with leading retailers in Australia and Japan (Coles and Aeon), and committed to building over 50 Customer Fulfilment Centres (CFCs) globally.
• Technology Leadership: The company is at the forefront of innovation in artificial intelligence, robotics, big data, and digital twins, which are key to its competitive advantage.
• Resilience and Adaptability: Despite the Andover CFC fire, which impacted capacity, Ocado demonstrated resilience with strong order growth and customer service metrics, and has plans to replace the lost capacity.

Key Information

Strategic Report Highlights

• Group at a Glance: Ocado Group is a technology business that powers retailers globally with its unique OSP.
• Revenue Streams:
  • Ocado Retail: Revenues from the fully consolidated joint venture with M&S.
  • Solutions Business: Revenue from providing technology and logistics services to both UK and international partners.
  • Revenue Trends: Expectation of growing revenue from international solutions as more CFCs go live and scale.
• Operational Progress:
  • Order Growth: Ocado Retail achieved double-digit order growth despite the Andover fire.
  • Customer Service: Maintained 95% on-time deliveries and 99% order accuracy.
  • New CFCs: Announced and launched new CFCs in Bristol, Purfleet, and Pointe-Claire.
  • Ocado Zoom: Launched a 60-minute immediacy service, enhancing the customer experience.

Financial Highlights

• Revenue: £1,757m from the UK and £81.4m from international solutions.
• Investments: £71m invested in international CFCs in 2019.
• Profit Sharing: Ocado retains a 50% share in the Ocado Retail joint venture, with profits shared accordingly.

Innovation and Future Focus

• Technology Development: Ocado has a strong technology estate, with 92 patents granted in 2019.
• Strategic Investments: Invested in new capabilities and technologies beyond grocery, such as vertical farming, to create long-term value.
• Network Effects: The company's model benefits from network effects, which will help partners grow faster and more efficiently.

Corporate Responsibility and Governance

• Environmental Commitment: Increased usage of zero carbon electricity and reduced carbon emissions.
• Governance: The Board is committed to agile and responsive operations, with a strong focus on stakeholder engagement and risk management.

Additional Information

• Key Performance Indicators: Highlighted high order accuracy, delivery punctuality, and customer growth.
• Risk Management: Ocado is aware of the risks associated with its technology and engineering investments, as well as market uncertainties.
• Stakeholder Engagement: The company emphasizes collaboration with stakeholders to ensure alignment with its mission and values.
• Future Outlook: Ocado remains committed to its mission of "changing the way the world shops" and is focused on leading the online grocery revolution through continuous innovation and technology leadership.

Summary of 2019

• Strategic Pivots: Transitioned to a global technology and robotics platform, enhancing its offerings beyond the UK.
• Partnerships: Expanded its global network of partners, including key retailers in the UK, Australia, and Japan.
• Innovation: Continued to develop cutting-edge technology and services, such as Ocado Zoom, to improve customer experience and operational efficiency.
• Resilience: Demonstrated business resilience through rapid recovery from the Andover fire and continued growth in customer numbers and order volume.
• Sustainability: Increased focus on sustainability, including reducing carbon emissions and food wastage.

Conclusion

Ocado Group is well-positioned to lead the online grocery revolution with its advanced technology and global partnerships. The company's strategic shift towards a technology-led platform has enabled it to provide superior services to its partners, driving growth and innovation in the sector. With a strong emphasis on resilience, sustainability, and stakeholder engagement, Ocado is set to continue its mission of transforming the way the world shops.