20100504-奥纬咨询-MRO_Industry_Landscape_2010_A_New_Level_of_Competition_Emerges_8页_359kb

Aviation, Aerospace & Defense MRO Industry Landscape 2010 Summary

Key Findings

1. Market Outlook

   • Global Economic Recovery: Despite indicators showing gradual improvement, MRO demand growth is expected to lag behind airline revenue recovery by several quarters.
   • Market Forecast: Slight MRO demand shrinkage through 2010, with limited growth expected from late 2010 to early 2011 due to cautious airline spending, reduced maintenance volumes, and credit market constraints.

2. Competitive Landscape

   • New Competitive Arena: A new tier of large-scale, technologically advanced "Mega-MROs" is emerging, leveraging financial resources and innovative technologies.
   • Survival Strategy: Smaller MROs focused on core activities may face market challenges unless they differentiate through advanced services or strategic partnerships.
   • Tiered Service Levels: The industry progresses through three tiers of service provision:
     • Level 1: Focuses on cost-effective, standard MRO services (repair, turnaround times).
     • Level 2: Adds value-added services like full fleet management.
     • Level 3: Differentiated by integrated solutions, advanced technologies, and strong financial leverage.

3. Key Growth Drivers

   • Differentiation Factors: Mega-MROs use strategic levers like large-scale financing, technological innovation, supply chain integration, and enhanced commercial flexibility to gain market share.
   • Customer Focus: Airlines continue to drive down costs through competitive sourcing, supplier consolidation, and the use of derivative (DER) or PMA parts.

4. Operational Challenges & Opportunities

   • Globalization presents both opportunities (lower-cost geographies) and risks (maintaining service quality). Successful MROs must balance reduced costs with service quality.
   • Firms must enhance commercial capabilities (risk management, tailored service packages) to capture significant, long-term deals.

5. Strategic Recommendations

   • Move beyond basic services by integrating advanced technology, optimizing supply chains, and establishing commercial organization structures.
   • Focus on enhancing customer service, quality, and efficiency to secure long-term contracts in a shrinking market.

Conclusion

The 2010 MRO market is expected to remain competitive, demanding agility and innovation. Providers must strategically leverage operational efficiencies and differentiate through advanced technology and commercial capabilities to capture limited growth opportunities and maintain relevance.