IFPI-2018全球音乐报告（英文）-2018-48页-14mb

Global Music Report 2018 Summary

Core Content

The IFPI Global Music Report 2018 provides an overview of the global recorded music industry in 2017, highlighting its transformation and growth in the digital era. The report emphasizes the role of record companies in supporting artists, driving innovation, and ensuring fair compensation in a rapidly evolving market.

Main Points

• Industry Growth: In 2017, the global recorded music market grew by 8.1%, marking the third consecutive year of growth and one of the highest rates since 1997.
• Digital Dominance: Digital revenue accounted for 54% of the global market, with streaming becoming the largest revenue source. Total streaming revenue increased by 41.1%, and paid subscription audio streams grew by 45.5%.
• Download Revenue Decline: Digital download revenue declined by 20.5%, reflecting the shift from ownership to streaming.
• Global Revenue Context: Despite growth, total industry revenues in 2017 were still only 68.4% of the 1999 peak, indicating the market is still in recovery.
• Market by Region:
  • Asia and Australasia: Revenue grew by 5.4%, with strong streaming growth in countries like India, South Korea, and the Philippines.
  • Latin America: Revenue increased by 17.7%, driven by a significant rise in streaming (48.9%) and offsetting the decline in physical sales (41.5%).
  • Europe: Digital revenue grew by 17.5%, with Germany, the UK, and France seeing substantial streaming increases.
  • North America: Revenue grew by 12.8%, with the US being the largest market, where digital represented 75% of total revenue.

Key Information

Top Artists and Singles of 2017

• Top 10 Global Recording Artists:

  1. Ed Sheeran
  2. Drake
  3. Taylor Swift
  4. Kendrick Lamar
  5. Eminem
  6. Bruno Mars
  7. The Weeknd
  8. Imagine Dragons
  9. Linkin Park
  10. The Chainsmokers

• Top 10 Digital Singles:

  1. Shape of You – Ed Sheeran
  2. Despacito – Luis Fonsi
  3. Something Just Like This – The Chainsmokers & Coldplay
  4. That's What I Like – Bruno Mars
  5. Closer – The Chainsmokers
  6. HUMBLE. – Kendrick Lamar
  7. Attention – Charlie Puth
  8. I'm the One – DJ Khaled
  9. Perfect – Ed Sheeran
  10. Believer – Imagine Dragons

• Top 10 Global Albums:

  1. ÷ – Ed Sheeran
  2. Reputation – Taylor Swift
  3. Beautiful Trauma – PINK
  4. Human – Rag'n'Bone Man
  5. The Thrill Of It All – Sam Smith
  6. Songs Of Experience – U2
  7. DAMN. – Kendrick Lamar
  8. Revival – Eminem
  9. Harry Styles – Harry Styles
  10. 24K Magic – Bruno Mars

Industry Trends

• Streaming Dominance: Streaming is the main driver of growth, with 38.4% of total global revenue coming from it.
• Voice Technology: Voice-controlled devices like smart speakers are becoming a major point of access for music, with record companies investing in metadata and data infrastructure to improve the experience.
• Global Challenges: Copyright infringement, particularly through stream ripping, remains a critical issue. The industry is working to address the value gap, where digital platforms do not fairly compensate rights holders.

Industry Commitment

• Artist Support: Record companies are focused on supporting and investing in artists to ensure their creative and commercial success.
• Technological Innovation: Companies are embracing digital and technological innovation to enhance fan experiences and adapt to changing consumer behavior.
• Legislative Advocacy: There is a push for legislative changes to ensure a fair digital marketplace and secure value for all stakeholders.

Conclusion

The global music industry is experiencing a renaissance in digital growth, with streaming at the forefront. While the market has seen a recovery after years of decline, record companies continue to play a crucial role in shaping the industry's future. The emphasis is on fair compensation, innovation, and the importance of maintaining the cultural and financial value of music. As the industry evolves, it remains committed to ensuring that music creators are at the center of the consumer experience, with the help of technology and strategic partnerships.