Ubamarket-2018年零售业趋势报告（英文）-2018.11-23页-4mb

Retail Trends Report 2018 Summary

Core Content

The Retail Trends Report 2018 provides an in-depth analysis of the evolving landscape of supermarket retail in the UK, highlighting the growing importance of the in-store experience and the need for technological innovation to address consumer frustrations. The report emphasizes the shift in consumer behavior, the challenges of both online and offline shopping, and the potential of hybrid solutions to bridge the gap between convenience and quality.

Main Trends and Insights

1. In-Store vs. Online Retail

• In-Store Experience: Despite the rise of online shopping, the desire for physical supermarkets has reached an all-time high, with 78% of Britons still preferring in-store shopping.
• Online Growth: Online grocery sales have grown steadily, with the UK ranked as the second-largest online grocery market globally (after China), projected to reach £17.2 billion by 2020.
• Consumer Frustrations:
  • 71% of online shoppers are frustrated with their experience.
  • 38% of online shoppers find it difficult to select fresh produce.
  • 29% receive unwanted replacement items.
  • 18% receive the wrong items.
  • 12% find delivery slots inconvenient.
  • 10% struggle to check dietary information.
  • 15% find it hard to track their total spend.
  • 15% miss out on promotional deals.
  • 66% of UK adults are frustrated with in-store shopping.
  • 35% find checkout queues frustrating.
  • 19% buy items they don’t need or already have.
  • 27% have reduced the frequency of their grocery shopping.

2. Cashless Society and Payment Preferences

• 73% of UK consumers have decided not to buy something after seeing a long queue.
• 53% of shoppers find queues the most frustrating aspect of the retail experience.
• 20% of UK adults prefer in-app payments.
• 34% of 18–34 year olds prefer in-app payments.
• 41% of UK adults expect all future payments to be done via mobile devices.
• 53% of millennials expect mobile payments.
• 48% of shoppers hate using self-scan machines.
• 20% of UK adults will consciously avoid shops that only accept cash.

3. Loyalty and Consumer Behavior

• 50% of UK consumers choose a retailer based on loyalty points.
• 13 million Brits are clueless about the value of their loyalty cards.
• 30 million are signed up to more than three loyalty schemes.
• 12.8 million regularly forget their loyalty cards and consider the system "inefficient."
• £6 billion sits unused in loyalty accounts.

Key Findings

• The UK's in-store shopping experience is increasingly seen as inefficient and inconvenient, prompting many to reduce visits or shift to other shopping formats.
• Online shopping is growing, but it still faces significant consumer dissatisfaction, particularly regarding the inability to select fresh produce, receiving unwanted items, and inconvenient delivery times.
• Hybrid solutions that combine the benefits of both in-store and online shopping are gaining traction, especially among young consumers (18–34 years), who are more likely to adopt such innovations.
• In-app payments and mobile-first solutions are becoming essential for retailers to retain customers and enhance convenience.
• Loyalty programs are important to consumers, but many are confused or disengaged with the current systems, suggesting a need for better integration and personalization.

The Role of Ubamarket®

• Ubamarket® is a white-labeled mobile app designed to improve the in-store experience by:
  • Allowing customers to write shopping lists and scan items as they shop.
  • Offering personalized offers.
  • Enabling in-app payments to eliminate queues.
• The app is cost-effective and does not require additional hardware, making it an attractive solution for retailers.
• It aims to combine the best of both worlds – the convenience of online shopping and the appeal of in-store experiences.
• 82% of 18–34 year olds would use a hybrid solution, indicating a strong potential for adoption among this demographic.

Conclusion

The report underscores the need for innovation in both online and offline retail to meet consumer demands. As shoppers become more convenience-driven and quality-conscious, the integration of technology and personalization is crucial for the future of grocery retail. Retailers who fail to address these concerns risk losing both footfall and sales, as evidenced by the decline in supermarket visits and the rise of food delivery services. Ubamarket® presents a viable solution to enhance the in-store experience, offering a branded, seamless, and efficient approach to retail that aligns with modern consumer expectations.