GAME-2018年德国游戏产业指南（英文）-2019.1-25页_4mb

Summary of the German Games Industry

Core Content

The German games industry is a significant and dynamic sector within the global gaming market. Germany is one of the largest and most successful markets in Europe for computer and video games, with high sales figures and a diverse range of companies involved in game development, publishing, and services. The industry contributes to a substantial portion of the country's economy and is supported by a robust infrastructure, skilled workforce, and favorable investment conditions.

Main Points

• Market Size and Economic Impact
  Germany is the largest national economy in the EU and generates 21% of the EU's GDP, despite having only 16% of the EU population. It is also a key player in the global games market, with over 520 companies active in the industry and more than 11,000 jobs created.

• Investment Attractiveness
  Germany is an attractive location for foreign investment due to its strong and stable market economy, central geographical position, excellent infrastructure, and competitive tax rates. It ranks 4th globally in economic strength and has a high quality of life, making it an ideal place for businesses and employees.

• Gaming Trends and Market Segments
  The German gaming market is segmented into four main areas: boxed games and downloads, online and browser games, downloadable content, and online networks. Online and browser games have seen a steady increase in revenue and user base, with over 15.9 million users in 2016. The average age of gamers is 35.5 years, and nearly 41% of the population plays computer and video games, with women comprising 47% of the player base.

• Key Companies and Studios
  Germany hosts numerous successful game studios and companies, including:

  • Blue Byte: Known for the "Anno" series, with studios in Düsseldorf, Mainz, and Berlin.
  • Crytek: A leading developer of game engines and VR titles, based in Frankfurt and Kiev.
  • Deck13: A prominent developer of PC and console games, including "The Surge".
  • InnoGames: A major player in free-to-play browser and mobile games, with a focus on "Tribal Wars".
  • Gameforge: A leading provider of free-to-play online games, such as "OGame".
  • Gamigo: Offers a wide range of multiplayer and casual games, with a strong presence in online gaming.
  • Black Forest Games: An independent studio known for "Giana Sisters: Twisted Dreams".
  • DeepSilver Fishlabs: Specializes in mobile games and has a significant number of cross-platform installations.
  • Limbic Entertainment: Known for educational and strategy games, with a focus on the "Tropico" series.
  • TeamSpeak: A widely used communication tool for gamers and businesses.

Key Information

• Market Volume: In 2016, the German games market generated 2.13 billion euros in turnover, with the majority coming from physical and digital game sales.
• Item Selling: The turnover from virtual items reached 659 million euros in 2016, showing a 17% increase compared to the previous year.
• Gamescom: This is the world's largest annual event for computer and video games, held in Cologne and attracting over 350,000 participants.
• Education and Workforce: Germany's education system ensures a high level of skilled professionals, with 82% of the population having some form of vocational training or university degree.
• E-sports and Innovation: Germany is a hub for e-sports tournaments and has a strong innovation and research environment, with companies like Crytek and Ubisoft leading in technological advancements.

Conclusion

Germany's games industry is a vital part of its economy and a hub for innovation, talent, and investment. With a strong market, diverse business models, and a supportive ecosystem, it continues to attract both domestic and international players. The combination of economic stability, technological advancement, and a high quality of life makes Germany a prime location for growth and development in the gaming sector.