品牌价值-最有价值和最强大的泰国品牌50强的2025年度报告（英）-2025_37页_16mb

Thailand's Brand Valuation Summary (2025)

Overview

• Thailand's top ranked brands achieved a 5% year-on-year growth in valuation, reaching $44.6 billion, reflecting economic strength driven by sectors like Oil & Gas, Engineering, and Financial services.

Top Performing Brands

• PTT remains Thailand's most valuable brand for the fifth consecutive year, with an 11% increase in brand value to $9.2 billion, leading in operational excellence and sustainability.
• Chang, part of Thai Beverage, saw the fastest growth at 63%, doubling its brand value to $928 million, driven by premium product innovation.
• Krung Thai Bank ranks as the strongest brand globally, with a Brand Strength Index (BSI) of 91.6/100, up 38% from 2024.

Economic Growth Drivers

• Key sectors include Oil & Gas ($12.1 billion collective value, 25% YOY growth), Banking, Airlines, and Restaurants/Food, with Thailand's economy expanding nearly 3% in 2024.
• Infrastructure development and digitalization are prioritized, with investments in data centers and cloud services boosting national digital infrastructure.

Sustainability and Soft Power

• PTT leads in sustainability perceptions, achieving the highest Sustainability Perceptions Value and a positive gap value, integrating carbon reduction and renewable energy initiatives.
• Thailand's soft power ranks 39th globally, advancing through cultural diplomacy, eco-friendly innovations, and initiatives like promoting Thai cuisine and media globally, with programs like the One Family One Soft Power initiative.

Emerging Trends

• Brands capitalizing on culture, such as Centara Hotels and Centenario Resorts, expanded their international reach, driving growth and cultural influence.
• Economic goals include carbon neutrality by 2050, supporting global influence through sustainability and cultural exports.

This summary captures the main findings from Brand Finance's 2025 Thailand Brand Value Ranking, highlighting brand strengths, growth drivers, and strategic directions.