皇家战役类型游戏的兴起（英文版）_20页_3mb

The Rise of Battle Royale

Core Content Overview

The battle royale genre has experienced a rapid rise in popularity across both PC and mobile platforms, becoming a dominant force in the gaming industry. This summary outlines the key developments, trends, and market dynamics of the genre as of early 2018.

Main Points

Battle Royale on PC

• Market Overview: In February 2018, 30.1% of core PC gamers played battle royale games, with Fortnite and PUBG leading the pack.
• PUBG's Success: Launched in March 2017, PUBG became a massive hit, surpassing traditional esports titles like CS:GO and Dota 2 in viewership. It was the most viewed game on Twitch and had more viewers than players.
• Fortnite's Growth: Fortnite, launched in July 2017, was free-to-play and had a significantly lower system requirement, helping it gain traction on streaming platforms. It became the most played battle royale game on PC.
• Regional Popularity: PUBG was far more popular in Asia, particularly in China, where 52% of core PC gamers played it, compared to only 1% for Fortnite.
• Tencent's Role: Tencent became Bluehole Studio's partner in China, publishing two official mobile versions of PUBG: PUBG: Exciting Battlefield and PUBG: Full Ahead, which saw strong adoption and downloads.
• Fortnite's Esports Ambitions: Fortnite and PUBG both had significant esports and streaming potential, with Fortnite's cross-platform play and PUBG's competitive events like Gamescom and IEM Oakland.

Battle Royale on Mobile

• Market Trends: Mobile battle royale games, especially from Asian publishers, have shown strong growth. NetEase's Knives Out and Rules of Survival (Terminator 2 in China) were among the first to capitalize on the trend.
• NetEase's Dominance: NetEase launched Knives Out and Rules of Survival in November 2017, with over 50 million global monthly active users (MAU) for Knives Out by January 2018.
• Tencent's Mobile PUBG: Tencent launched two mobile versions of PUBG in February 2018, with PUBG: Exciting Battlefield and PUBG: Full Ahead achieving notable success in China.
• Cross-Play and Expansion: Fortnite introduced cross-play between PC, consoles, and mobile, which is a significant advantage. PUBG Mobile, launched globally, mirrored the PC version but added unique naval battles.

Key Information

Player Engagement and Revenue

• Fortnite's Viewership: In February 2018, Fortnite had 83.3 million total viewership hours on Twitch and YouTube Gaming, compared to PUBG's 57.2 million.
• Revenue Streams: Fortnite's free-to-play model and skin/gear collection system were major contributors to its success, especially on streaming platforms.
• Mobile Revenue: Mobile battle royale games like Knives Out and Rules of Survival generated significant overseas revenue, with 32.6% of Knives Out's iOS revenue coming from outside China, primarily Japan.

Competitive Landscape

• PUBG and Fortnite Rivalry: Both games are leading the battle royale genre, with PUBG dominating in Asia and Fortnite in the West.
• Esports Growth: Both games have begun to establish esports scenes, with PUBG having competitive events and Fortnite's cross-platform capabilities opening new opportunities.
• Future Rivals: More mobile battle royale games are expected to enter the Western market, but Fortnite and PUBG Mobile will likely remain the top contenders.

Conclusion

The battle royale genre has evolved from niche concepts inspired by movies to a mainstream gaming phenomenon. Its success on PC platforms, particularly with PUBG and Fortnite, has driven the development of mobile versions, with Asian publishers like NetEase and Tencent leading the charge. The genre's potential for esports and streaming is growing, and its future looks bright as it expands across all platforms.