2023年小企业营销调查报告（英）-22页_20mb

Taradel's 2023 Small Business Marketing Survey found that small and medium businesses face key challenges such as budget constraints and lead generation difficulties, with goals focused on improving sales and ROI. The survey involved 218 business professionals and highlighted the growing shift to multichannel marketing, where 75.78% use at least two channels. Facebook Ads and Direct Mail emerged as top performers in ROI, with multichannel campaigns showing better results; 81.7% plan to increase direct mail efforts, and Facebook Ads are preferred for their high ROI. Budget limitations are common, with most SMBs operating on low monthly budgets, and while many plan campaigns weeks to a year ahead, some adopt reactive approaches. Analytics and self-service platforms are increasingly favored, with 66.2% preferring self-service for campaign management, and DIY ad design gaining popularity. Overall, the survey concludes that combining online and offline channels, like Facebook Ads and direct mail, creates stronger synergies for effective marketing.