DMA-2020年5月冠状病毒对数据和营销行业的影响（英文）-2020.5-29页_379kb

Coronavirus Survey: May 2020 Results Summary

Core Content

The May 2020 Coronavirus Survey highlights the impact of the pandemic on businesses, particularly in the marketing and data management sectors. The survey includes a range of questions about economic expectations, international trade, engagement with customers, trust in data handling and brands, government support, and workplace changes.

Main Findings

Economic Impact

• Changing Economic Expectations: Businesses are concerned about the economic effects of the Coronavirus, with many anticipating negative impacts.
• Revenue Changes: On average, businesses estimate their revenue has been reduced by about 50% due to the outbreak.
• Capacity to Operate: Despite revenue losses, businesses expect their capacity to operate "business as usual" to increase, suggesting a potential recovery.

International Trade

• Trade Impact: The pandemic has significantly altered international trade practices, with many businesses reporting reduced activity or challenges in maintaining trade relationships.

Engagement and Trust

• Marketing Programmes: 44% of businesses report that their ability to carry out marketing programmes has worsened, while 39% say it remains the same and 17% say it has improved.
• Meeting Customer Needs: 35% of businesses report difficulty in meeting customer needs, 39% say it remains unchanged, and 26% say it has improved.
• Consumer Trust: There is a slight improvement in consumer trust in data handling, with 7% reporting increased trust and 10% reporting decreased trust.
• Public Trust in Brands: Public trust in brands and marketing has seen a modest decline, with 17% reporting it has worsened and 23% reporting it has improved.

Government Support

• Concerns About Impact: While concerns about the pandemic's impact on businesses remain, they are showing signs of reduction.
• Government Schemes: Businesses are likely to apply for government support schemes, with the Job Retention Scheme being the most popular.
• Application Process: The process of applying to these schemes is generally seen as easy, with a positive perception of the ease of access.
• Furlough vs. Redundancy: Businesses are more inclined to use furlough schemes rather than redundancy, indicating a preference for retaining staff.

Workplace Changes

• Remote Work: A majority of businesses continue to have staff working from home, with an expectation that this will continue until autumn.
• Permanent Changes: There is a growing interest in adopting new office practices permanently, such as more flexible working arrangements and increased use of technology.

Key Business Issues

• Staff Continuity: The majority of businesses agree that staff will continue to work remotely for some time after restrictions ease.
• Technology Concerns: There is a notable concern about the role of technology in business operations, with many agreeing that it will become more important post-pandemic.
• Confidence in Government: Confidence in government support is gradually decreasing, with businesses expressing a desire for more proactive measures.

Additional Insights

• Advice for Government and DMA: Many businesses feel that more support is needed from the Government and the DMA, especially in areas such as financial assistance, guidance on remote work, and digital transformation.
• Overall Sentiment: While the pandemic has caused significant disruption, there is a general optimism about recovery and adaptation, with businesses showing a willingness to embrace new practices and technologies.

Conclusion

The survey underscores the challenges businesses have faced due to the Coronavirus, particularly in economic stability and international trade. However, it also highlights a shift towards more flexible and technology-driven operations, as well as a cautious optimism about recovery. Businesses are seeking more support from the government and industry associations to navigate these changes effectively.