DMA-冠状病毒流行期间数据和营销行业报告（英文）-2020.5-25页_304kb

Coronavirus Survey: April 2020 Results Summary

Core Content

The Coronavirus Survey: April 2020 Results provides insights into the economic and operational impact of the pandemic on businesses, particularly in the UK. The survey highlights the challenges businesses face, the support they are receiving from government schemes, and the adaptation strategies they are implementing to continue operations.

Main Views and Key Information

Economic Impact

• Negative Economic Impacts Expected: A majority of businesses anticipate a negative economic impact due to the Coronavirus outbreak.
• Impact on Trade: While trade has been affected, the negative impact is expected to be less severe than initially feared.
• Operational Capacity: Businesses estimate they will be able to operate at around 50% of their usual capacity in the coming months.
• Financial Sustainability: The average time businesses expect to continue operating financially is around 12 weeks.

Staff and Business Continuity

• Remote Work: Most businesses have shifted to remote work, with 77% of them agreeing that their staff are working from home.
• Staff Retention: Businesses are focused on retaining permanent staff, with 73% indicating they are likely to use the Job Retention Scheme.
• Staff Confidence: There is high confidence among staff that they can continue working remotely, with 70% agreeing.
• Government Support: Businesses are generally aware of government advice and support, but some feel more assistance could be provided.

Government Support and Schemes

• Government Schemes Utilization: The Job Retention Scheme is the most popular among the government support options.
• Application Process: The process of applying to government schemes is largely as expected, with 66% finding it easy.
• Suggestions for Improvement: Some businesses suggest that the government could do more to support them, such as improving communication and offering more tailored assistance.

General Business Adaptation

• Business Resilience: Businesses are showing resilience and are actively planning for the future.
• Confidence in Staff: There is a high level of confidence in staff capabilities, with 72% agreeing that staff are able to continue working effectively.
• Confidence in Government: Confidence in the government's ability to support businesses is lower, with only 40% expressing confidence.

Summary of Key Findings

Category	Key Finding
Economic Impact	Most businesses expect a negative economic impact, but it is anticipated to be less severe.
Operational Capacity	Businesses estimate they will be able to operate at 50% of their usual capacity.
Financial Sustainability	The average time businesses expect to continue operating financially is 12 weeks.
Remote Work	77% of businesses have staff working remotely.
Staff Retention	73% of businesses are likely to use the Job Retention Scheme.
Staff Confidence	70% of businesses agree that staff are confident working remotely.
Government Support Awareness	66% of businesses find the application process for government schemes easy.
Government Confidence	Only 40% of businesses express confidence in the government's support.
Business Resilience	Businesses are adapting and planning for the future, showing a degree of resilience.

Conclusion

The survey indicates that while the Coronavirus has had a significant negative impact on businesses, many are adapting to the new normal by shifting to remote work and utilizing government support schemes. Despite this, there is a clear call for more targeted and effective support from the government to help businesses navigate the ongoing challenges.