2014-09-15-凯度-Retail_Snapshot_2014P8_1页_519kb

Summary of Retail Market Share Report (2014 Q3)

This report analyzes the market share trends for five major retail groups in modern channels across China nationwide for the 2014 September period, based on a 4-week rolling average and 12-week year-over-year comparison.

Key Highlights from Market Share Trend:

• High鑫零售集团 leads with a peak market share of 11%, followed by Walmart Group with 8.9% in the 4-week rolling period.
• Huaren United Group and Carrefour maintain steady shares around 6.7-7%, while other groups like ROC Group and Aloha show slight variation.
• High鑫零售 continues to dominate, with consistent presence in key regions, including collaborations with brands like Tesco and Oh-oh Mart in certain markets.

Year-Overs Year (YoY) Comparison (12-week data):

• High鑫零售集团 demonstrates superior performance, with a 1.7% increase in customer penetration, a 4.9% rise in average visit spend, but a minor decrease of 0.2 in purchase frequency.
• Other main retailers, such as Walmart, Huaren United, and Carrefour, face challenges with declining customer growth (e.g., -5.7% to -3.4%) and stable or slightly lower spending growth, indicating a tough retail environment.
• Notable regional differences: Walmart performs well in the south, while物美集团 holds strong in the north.

Regional Market Shares:

• East: High鑫零售集团 dominates with 17.0%.
• South: Walmart maintains a strong position at 11.7%.
• West: Huaren United Group leads at 10.0%, with High鑫 Retail Group also present.
• North:物美集团 is prominent at 6.6%, with High鑫 Retail Group and Carrefour in secondary roles.
• Additional retailers like Aeon, Faifong Lotus, and others hold varying shares, with Litehouse Retail Group showing notable presence in specific areas.

This data highlights High鑫 Retail Group's overall leadership and regional diversity in performance.