20150106-世界经济论坛-The_Evolution_of_Trust_in_Business_From_Delivery_to_Values_20页_2mb

报告摘要

Industry Agenda: The Evolution of Trust in Business

Overview

This report, prepared by the World Economic Forum in collaboration with PwC, addresses the "global crisis of trust" in business. It examines the causes of mistrust, the challenges businesses face in rebuilding trust, and proposes a framework for effective trust-building.

Key Findings & Recommendations

Trust Challenges

General public mistrusts business primarily on values (fairness, responsibility) rather than delivery (products, services).
Businesses often focus on delivery while the public emphasizes values, creating a disconnect.
Mistrust stems from corporate scandals, unethical behavior, and perceived lack of transparency.

Benefits of Trust-Building

Five key areas where building trust creates business value:

Better Business Terms/Processes: Easier project execution, smoother transactions
Enhanced Innovation: Encourages creative risk-taking and collaboration
Employee Loyalty: Reduces turnover, increases engagement and productivity
Stronger External Relationships: Improved supplier and customer loyalty
Greater Resilience: Assists in navigating crises and maintaining reputation

Framework for Trust-Building

Requires a multistakeholder approach
Needs to be intentionally built rather than occurring incidentally
Must address both delivery and values

Final Approach

Businesses should adopt a two-sided perspective when rebuilding trust, engaging stakeholders in a genuine dialogue.
Trust-building is not a linear process but a journey requiring long-term commitment.

Conclusion

Rebuilding trust requires fundamental changes in how businesses operate and engage with stakeholders.
Companies that prioritize trust are better positioned to navigate challenges and maintain competitiveness.


*Note: While the report analysis was comprehensive, this summary focuses on the core challenges, benefits, and framework identified. For more specific details on each benefit or particular case studies, the full report should be consulted.*

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