GWI-2020年游戏报告（英文）-2020.12-28页_7mb

Summary of "The World of Gaming" Report

Core Content

This report explores the evolving gaming landscape, focusing on device trends, gamer behavior, the rise of esports, and the growing role of cloud gaming and social interaction in the industry.

Main Points

1. Device Trends

• Smartphones are increasingly dominating gaming, with 71% of internet users gaming on them in 2019, up from 69% in 2015.
• PC/laptops usage has dropped significantly, from 66% in 2015 to 45% in 2019.
• Game consoles are still popular, but their usage has declined, from 3 in 10 to just over 1 in 4.
• Tablets and handheld devices are less commonly used, with 21% and 8% of internet users respectively.

2. The Modern Gamer

• Esports are becoming more mainstream, with 20% of internet users and 40% of gamers showing interest.
• Younger gamers (16-35) are more likely to broadcast their gameplay, with a 1.2x higher rate than the general population.
• Social gaming is on the rise, with 28% of internet users engaging in multiplayer or sharing gameplay online.

3. Console Market

• The PlayStation 4 is the most popular current-gen console, used by just under half of gamers.
• Nintendo Switch is gaining traction, with 45% more interest from younger gamers.
• Retro consoles like the PS3 and Xbox 360 are still in use, showing higher usage than newer models in some cases.

4. Gaming Nostalgia

• Nostalgia is a significant driver for older gamers, with 16% of UK and U.S. users feeling nostalgic about console games in the past year.
• Retro gaming is supported by remastered classics and retro consoles preloaded with classic games.

5. Cloud Gaming

• Cloud gaming is on the rise, with 16% of gamers using such services in the past month.
• It offers a solution to long installation times and storage limitations, and is 1.4x more likely to be used by higher-income gamers.
• Cloud gamers are more likely to be part of a community and to follow the latest technology and fashion trends.

6. Gaming as a Social Network

• Gaming is increasingly becoming a social activity, with 1 in 3 UK and U.S. users stating that the main reason they game is to have fun with people they know.
• Online multiplayer allows gamers to connect with friends and make new ones, making it a key social feature.

Key Insights

Device Decline

• PC/laptops have seen the most significant decline in usage.
• Smartphones are the most used device for gaming, indicating a shift in user preference.

Retro is in

• Retro consoles remain popular, especially among older gamers, due to nostalgia and the availability of classic games.
• PlayStation 3 is more popular than Xbox One among gamers.

Esports are More Popular Than Ever

• Esports are a growing interest, with 40% of gamers showing interest.
• Streaming is more popular than broadcasting, but the latter is increasing, especially among younger gamers.

Cloud Gaming Here to Stay

• Cloud gaming offers a convenient alternative to traditional gaming, with potential to reshape the industry.
• It is 1.4x more likely to be used by higher-income gamers and is associated with a community-oriented attitude.

Gaming is Better Together

• Social interaction is a major component of modern gaming, with online multiplayer being a top activity.
• Younger gamers are more likely to engage in social gaming, with 91% of 16-24-year-olds gaming on any device.

Demographics

• Smartphone gaming is more accessible and popular across all age groups.
• Male gamers are more likely to engage in streaming and broadcasting.
• Female gamers emphasize social aspects of gaming, such as sharing gameplay and playing with friends.
• Younger audiences (16-24) are more engaged with digital purchases and social gaming.
• Older audiences (55-64) are less likely to use consoles, with 42% gaming on smartphones.

Methodology

• Data is collected from GlobalWebIndex's online research among internet users aged 16-64.
• Figures represent online populations, not the total population, especially in regions with low internet penetration.
• Indexes are used to compare groups against the global average, with 1.00 being the average.

Conclusion

The gaming industry is evolving rapidly, with smartphones taking the lead in device usage, esports and streaming becoming more prominent, and cloud gaming emerging as a viable alternative. Social interaction and nostalgia are also playing key roles in shaping gamer behavior and preferences.