2021-11-14-星图数据-星图数据丨2021年双十一美妆护肤销售分析报告_22页_4mb

Summary of the Report:

• Data Source and Reliability: The data is generated by StarTun's self-developed system, recorded from a consumer perspective, and not guaranteed for accuracy. However, the data processing is committed to maintaining objectivity and neutrality throughout.

• Product Categories: The report highlights various beauty and skincare products, including face care sets, face essences, lotions/face creams, foundations, powders, eye creams, eye kits, lipsticks, and body care items. Brands referenced include资生堂 (Shiseido), 娇兰 (Guerlain), 兰蔻 (Lancôme), and 雅诗兰黛 (Estée Lauder).

• Geographic Trends: Purchase of beauty and skincare products is primarily concentrated in first-tier cities and economically developed regions such as the southeast coast. In contrast, buying power is weaker in underdeveloped areas like the northwest and inland regions.