2013-01-31-奥纬咨询-Organizing_for_Growth_in_the_Chemical_Industry_20页_678kb

Summary of Cracking the Organizational Code for Growth in Chemicals and Materials Industry

Key Organizational Challenges

The report identifies several critical organizational challenges in the chemicals and materials sector, including transitioning from product-focused to solution and service providers, achieving optimal power and resource distribution between business lines, regions, and corporate centers, designing alternative organizational models for new growth opportunities, implementing customer-oriented processes, tailoring customer-interaction models and channels, fostering a growth-nurturing culture, and preparing for the future while meeting short-term results. These challenges are essential for enabling sustainable growth.

Growth Performance of Key Players

The chemicals and materials industry is highly fragmented, with the top ten players holding significant market influence but not dominating entirely. Growth performance varies, with many companies achieving double-digit revenue growth post-recession, outpacing pre-recession trends. Companies that prioritized growth over efficiency often outperformed in EBITDA, while market capitalization is highly correlated with growth success. Smaller companies showed higher EBITDA growth rates despite consistent averages, and larger companies achieved higher average revenue growth. However, higher sales revenues frequently came at the expense of EBITDA margin.

How Industry Players Are Exploiting Organizational Levers

Report case studies highlight how companies like Dow Chemical, BASF, and Braskem leverage organizational changes for growth. For example, Dow shifted to a Global Business Unit (GBU) model to empower presidents and focus on innovation and sustainability. BASF restructured its business segments and acquisitions to enhance operational efficiency and long-term growth. Braskem emphasized innovation through partnerships and cultural development. Common themes include optimizing resource distribution, fostering innovation, adapting to market needs, and pursuing strategic acquisitions to support growth.

Why Participate in Oliver Wyman’s Study

The study aims to uncover organizational drivers of growth variations beyond traditional strategies. Key benefits for participants include gaining insights into industry trends, receiving a customized analysis comparing their performance against best practices, accessing peer comparisons, and receiving a confidential feedback report. This helps companies identify strengths, weaknesses, and opportunities for improvement to achieve sustainable growth through tailored organizational levers.