2024-05-11-薪智-2024年消费品行业行业薪酬报告_55页_17mb

Consumer Goods Industry HR Report Summary

Overall Overview

This report, "2024消费品行业行 行业白皮书" (2024 Consumer Goods Industry White Paper), analyzes human resource core indicators for the consumer goods sector based on surveys. It covers sample distribution, salary growth, turnover, starting salaries for graduates, recruitment trends, and welfare insights. The data highlights trends indicating slight recovery and stabilization in HR metrics post-pandemic.

Sample Distribution

• The industry comprises mainly small and medium enterprises (SMEs), with 66.9% of companies employing fewer than 100 people.
• Private companies dominate (94.5%), followed by foreign-invested enterprises (3.7%) and others.
• Sample distribution across industries shows strong representation in food and beverage, apparel and footwear, and home goods, with consumer electronics and luxury goods sectors also significant.
• Major cities like Guangzhou, Shenzhen, and Shanghai lead in company presence, emphasizing regional concentration in HR activities.

Salary Growth Rate

• Salary growth has shown improvement over recent years. In 2021, the industry growth rate was 5.9%; it decreased to -0.3% in 2022 before recovering to 1.9% in 2023 and 2.8% for the first three quarters of 2024.
• Consumer goods consistently had the highest growth rate, reflecting resilience in the sector.
• Regional variations exist, with cities like Jiaxing and Guizhou showing high growth in specific periods.

Turnover Rate

• Industry turnover remains elevated, with rates of 20.5% in 2023 and 20.1% in 2022, compared to similar years across all sectors, indicating persistent retention challenges.
• High turnover was a leading trend from 2019 to 2022, suggesting ongoing issues in staffing stability.

Starting Salaries for Graduates

• Starting salaries have been rising. For example, in 2023, average starting salaries for doctoral graduates exceeded 16,000 yuan, growing by 22% over three years.
• R&D and IT roles offer the highest starting salaries, with averages above 15,000 yuan for bachelor's and master's degrees.
• National-level comparisons show steady increases across all education levels, with doctoral positions highest.

Recruitment Trends

• Overall recruitment declined slightly in 2024 Q1, with a national reduction of 10.8% in hiring volume.
• Cities like Guangzhou and Xi'an recorded high recruitment growth and salaries, driven by demand in manufacturing and retail.
• Over 50% of companies expanded recruitment in recent quarters, but a growing proportion (36.2%) are contracting, signaling a shift in workforce dynamics.
• Key functions in demand include sales, production, and design roles, reflecting industry focus on operational efficiency and innovation.

Welfare Insights

• Most companies allocate over 600 yuan per employee for welfare budgets, with 65% spending over 600 yuan.
• Festival benefits, such as for Spring Festival and Mid-Autumn Festival, range widely, with median values around 200-500 yuan, indicating variability in employee compensation strategies.