品牌价值-最具价值和最强大的物流品牌25强的2025年度报告（英）-2025.8_35页_18mb

Summary of Logistics 25 2025 Annual Report

Core Content

The Logistics 25 2025 annual report highlights the most valuable and strongest logistics brands globally, emphasizing the role of brand value in business success and the impact of digital transformation, sustainability, and innovation on the sector's growth.

Main Points

1. Global Logistics Brand Value

• The collective brand value of the top 25 logistics brands in 2025 is USD168.0 billion, with 17 out of 25 brands experiencing an increase in value.
• UPS retains the top position with a brand value of USD32.6 billion, despite a 6% decline from the previous year.
• Hyundai Glovis is the fastest-growing brand, with an 81% increase in value to USD3.0 billion.
• DP World is highlighted as a brand to watch, with a 39% increase in value to USD3.4 billion and becoming the most valuable logistics brand in the Middle East.
• JINGDONG Logistics is crowned as the strongest logistics brand in 2025 with a BSI score of 90.6, surpassing JR (89.8) and SF Express (90.4).

2. Key Trends in the Logistics Sector

• E-commerce continues to reshape logistics, with major platforms investing in their own delivery networks.
• Digital transformation is a central theme, with technologies such as blockchain, cloud computing, predictive analytics, and AI playing a pivotal role in improving supply chain efficiency and visibility.
• Cold chain logistics and green initiatives are gaining traction, especially in the pharmaceutical and food industries, and for sustainability-focused brands.

3. Regional Highlights

• US dominates the top 10 logistics brands, with UPS, FedEx, and USPS leading the rankings.
• Japan's JR and China's JINGDONG Logistics are strong contenders in the Asia-Pacific region.
• DP World is making a significant impact in the Middle East, leveraging its regional trade hub strategy and brand-building campaigns.

4. Brand Strength and Performance

• The Brand Strength Index (BSI) is a key metric used to evaluate brand performance, with the top three brands achieving AAA+ ratings.
• JINGDONG Logistics leads in brand strength, driven by its strong price premium acceptance in China and a 9% year-over-year revenue growth in Q3 2024.
• SF Express is second in brand strength, with a strong reputation as China's equivalent to FedEx and a focus on logistics automation.

5. Brand Guardianship Index

• The Brand Guardianship Index (BGI) evaluates the effectiveness of brand leadership.
• Sultan Ahmed bin Sulayem (DP World) is ranked as the top brand guardian, known for his long-term vision and commitment to employee wellbeing.
• Wei Wang (SF Express) and Tobias Meyer (Deutsche Post DHL Group) are among the top 5 brand guardians, reflecting their strategic foresight and commercial acumen.

6. Sustainability Leadership

• JINGDONG Logistics is the top green brand, leading in ESG initiatives.
• The brand has achieved ISO 14068 carbon neutrality certification and is expanding its sustainable operations through green warehouses and low-impact delivery solutions.

Key Information

• UPS remains the most valuable logistics brand for the 11th consecutive year, driven by its healthcare logistics expansion.
• FedEx is the second-most valuable brand, though it has seen a 20% decline in value.
• Hyundai Glovis is the fastest-growing logistics brand, with a 3.0 billion USD value due to green logistics investments and automated solutions.
• DP World has transformed from a ports operator to a global supply chain leader, with a 39% increase in brand value.
• JINGDONG Logistics is the strongest logistics brand globally, with a 90.6 BSI score, and is expanding its global presence through overseas warehouses and customized delivery services.
• Brand valuation is seen as a strategic imperative, enabling CFOs to make informed decisions that support long-term brand growth and business resilience.

Conclusion

The 2025 Logistics 25 report underscores the importance of brand value in the logistics sector, driven by innovation, digital transformation, and sustainability. As the sector continues to evolve, brands that prioritize customer-centric solutions, technological integration, and environmental responsibility are likely to maintain or enhance their market positions.