2023-02-20-艾昆纬-计划参与_患者融入的整体方法（英）_16页_1mb

The Patient Engagement Framework, developed by IQVIA, supports a comprehensive and consistent approach to including patient needs and preferences across the pharmaceutical value chain. The framework is divided into four core sections: Clinical Benefit, Emotional and Social Wellbeing, Practicalities, and Engagement and Contribution.

These sections help organizations understand and address various aspects of patient care, including clinical outcomes, mental health support, financial assistance, broader treatment logistics, and patient participation in research and decision-making. The framework emphasizes the importance of involving patients directly, not just indirectly through inferred needs, to ensure genuine patient-centricity.

By providing a common language and structured approach, the framework aims to bridge communication gaps between stakeholders—including patients, healthcare professionals, regulators, and pharmaceutical companies. It supports better trial recruitment, product launches, and overall therapeutic success, ultimately improving adherence, outcomes, and healthcare efficiency, especially in the post-pandemic context of strained healthcare systems. Adopting the framework is presented as essential for aligning with regulatory expectations and achieving sustainable patient-centric strategies.