行业之声_美容与个人护理（英文版）_22页_1mb

Beauty and Personal Care Industry Insights Summary (May 2018)

Core Content

This report presents findings from Euromonitor's Beauty and Personal Care Industry Insights survey, which gathered insights from 613 professionals across over 57 countries. The report covers sales forecasts, channel shifts, key trends, product launches, and expert commentary.

Main Findings

Sales Forecasts and Channel Shifts

• Sales Expectations: 41% of industry professionals expect value sales in their category in 2022 to be at least 5% better than in 2017.
• Influential Trends: Digital engagement, personalized product experiences, and health-inspired beauty are expected to be the most influential trends impacting sales in the coming year.
• Successful New Product Features: Health-inspired positioning, digital beauty marketing, and targeting specific consumer segments are cited as the most important features of successful new product launches.

Channel Shifts

• Internet Retailing: Gaining significant share due to consumer preference for cost, convenience, and accessibility.
• Beauty Specialist Retailers: Increasing presence of stand-alone stores and pop-ups, which offer exploration, sampling, and experiential shopping.

Regional Sales Trends

• Value Sales in 2017 vs. 2016: Data is presented showing value sales changes across regions and product categories.

Influential Trends

• Health and Wellness: There is a growing shift towards health-inspired beauty products that address lifestyle aggressors like pollution and stress.
• Holistic Approach: Products now focus on promoting healthy lifestyle goals, such as quality sleep and protection from screen blue light.
• Digital Interaction: The evolution of technology and digital connectivity is changing consumer attitudes and shopping behaviors. Brands are increasingly relying on digitally-enabled conversations and experiences, emphasizing community and storytelling over individual product focus.

Key Product Launches

• Fenty Beauty by Rihanna: Launched with a wide range of shades, highlighting inclusivity. The brand's association with Rihanna helped gain attention and consumer interest.
• Glossier: Successfully leveraged authenticity and became a coveted cult beauty brand.
• Dollar Shave Club: Disrupted the market with an accessible distribution model and value-driven approach.
• See Young: A small local brand that grew through education on silicone-free shampoo benefits and now stands as one of the biggest shampoo brands globally.

Expert Commentary

Irina Barbalova, Global Lead – Beauty and Personal Care

• Industry growth in 2017 was 5%, slightly improved from the previous year.
• The premium segment outperformed the mass market for the third consecutive year.
• Brands need to enhance perceptions of quality beyond price to effectively premiumise.

Kayla Villena, Senior Analyst - Beauty and Fashion

• Marketers should focus on diversity and body positivity trends, moving away from traditional anti-ageing products.
• Consumers are increasingly interested in impactful ingredients, such as essential oils, rather than just avoiding questionable ones.

Kseniia Galenytska, Senior Analyst - Beauty and Fashion

• Health is becoming a key driver for beauty and personal care purchases.
• Products are shifting towards results-driven benefits and addressing lifestyle aggressors rather than focusing solely on age-related claims.
• Brands like La Roche-Posay, Rodan + Fields, Avène, and Bioderma are performing well due to dermatologist backing and trusted efficacy.

About Industry Insights

• Euromonitor's Industry Insights series explores trends and innovations across nine industries, including beauty and personal care.
• Surveys are conducted collaboratively, with sample sizes ranging from 250 to 1,000+ professionals per industry.
• The 2017 beauty and personal care survey was conducted in October 2017, with results published in May 2018.
• The survey covered a wide geographic focus, with insights from over 57 countries.

Industry Insights Respondent Focus

• Product Categories: Respondents were focused on various product categories, including skincare, haircare, and personal care.
• Geographic Distribution: The survey had a broad geographic reach, covering multiple regions and countries.

Conclusion

The beauty and personal care industry is evolving with a strong emphasis on health, digital engagement, and personalized experiences. Brands that adapt to these trends and focus on authenticity, inclusivity, and impactful ingredients are likely to succeed. Euromonitor's Industry Insights series continues to provide valuable data and expert analysis to guide industry professionals.