Kantar-亚洲FMCG市场概览（英）-2023.11-23页_1mb

报告摘要

Overall, the Asia-Pacific FMCG market showed slower growth in Q3 2023 compared to the same period in 2022, reflecting a post-inflation landscape with increased resilience and adaptation.
FMCG growth averaged 1.4% year-over-year, with non-food categories driving much of the increase, contrasting with flat or declining food sales in some regions.
Food sector declined slightly (-1.1%) due to consumer stockpiling in prior periods, while non-food items grew at 6.2%, supporting overall market stability.
Beverages led growth in key markets like India and UAE with double-digit increases, driven by digital trends and premiumization.
Categories like Personal Care and Home Care showed strong gains, particularly in urban areas, with contributions from e-commerce and local strategies.
Country variations were notable: Indonesia and Vietnam urban showed high growth (up to 18% YoY), Taiwan reclassified products under Home Care, South Korea experienced polarized spending, and the UAE saw thriftier consumer habits.
E-commerce continues to drive growth in all major Asian markets, with channels like Hyper and Ecommerce expanding share, especially in response to inflation and changing retail dynamics.
Challenges included inflation curbing spending, economic uncertainty, and fragmented retail landscapes requiring innovation from brands.

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