2025-06-02-品牌价值-阿联酋最具价值和最强大品牌50强的2025年度报告（英）_33页_10mb

UAE Brand Strength Report Summary

Introduction

This report, published by Brand Finance, ranks the most valuable and strongest UAE brands for 2025, emphasizing the role of branding in business success and economic resilience. It includes analysis based on brand value, growth, sustainability, and customer perceptions.

Key Findings Overview

• UAE Economic Context: The UAE economy grew by 4% in 2024's first nine months, driven by non-oil sectors contributing nearly 75% to GDP. Key industries—oil and gas, banking, and telecoms—showed strong performance.

• Top Valuable Brands (2025):

  • ADNOC is the most valuable brand at $19.0 billion, with a 25% year-on-year increase.
  • e& ranks second at $15.3 billion, a remarkable 701% growth, reflecting strategic rebranding and international expansion.
  • Emirates, Emirates NBD, and Emaar complete the top three.
  • Digital transformation, sustainability initiatives, and partnerships drive brand value.

• Brand Strength and Sustainability:

  • Emirates is the strongest brand with a Brand Strength Index (BSI) score of 86.0 and AAA rating.
  • Sustainability leaders include ADNOC (net-zero commitments) and Majid Al Futtaim (positive community initiatives).

• Growth Drivers:

  • e&'s growth was fueled by unifying its brand identity and major acquisitions.
  • ADNOC's AI integrations and energy transition investments boosted its value.
  • Banks and telecoms adapted to digital sovereignty and fintech partnerships.

Methodology Details

• Brand Valuation: Based on the Royalty Relief approach (ISO 10668), estimating the value of trademarks and IP in branded businesses. Forecasts revenue and applies royalty rates.
• Brand Strength Index (BSI): Measures familiarity, functional credibility, and emotional appeal. Scores range from 0 to 100, with ratings up to AAA.
• Sample Size: Analysis involved over 170,000 respondents across 31 countries.

Notable Trends

• Digital Integration: AI, 5G, and cloud technologies are central to innovation across leading brands.
• Sustainability Leadership: Brands like ADNOC and Majid Al Futtaim lead in ESG, with initiatives including renewable energy and net-positive infrastructure.

Conclusion

The UAE's top brands demonstrate resilience through transformation and sustainability, positioning themselves for long-term growth. Data-driven branding strategies align marketing with finance, underscoring the importance of intangible assets in the economy. For inquiries, contact Brand Finance for detailed services.