2023-03-08-硅谷银行-2023年消费者互联网状况（英）_20页_1mb

报告摘要

The consumer tech market faces a tougher environment due to elevated inflation, rising interest rates, geopolitical risks, and reduced consumer spending.
Once-dormant pandemic-related factors now act as headwinds, slowing economic growth and reducing public market valuations.
Capital scarcity and consumer caution force companies to prioritize efficiency and cost-cutting.

Startups and market players are focusing on product-market fit, long-term innovation, and agility to navigate the slowdown.
Tailwinds include recent layoffs providing abundant talent and the shift toward profitable models, enabling new innovations.

Increased demand for personalized experiences and sustainability, driven by younger generations.
Consumers are shifting toward cost-conscious behaviors, such as saving with secondhand purchases or opting for subscription models.
Key trends: rise in recommerce, subscriptions, AI-driven personalization, and adaptive gaming with social commerce.

Third-party cookies are declining, impacting targeted advertising; companies are migrating to social media and TikTok for greater engagement.
Marketing spend is being reduced, with a focus on fewer, high-quality customer acquisitions.
TikTok advertising saw a 57% YoY increase in 2022, outpacing traditional platforms.

VC investment declined due to public market pressures; commerce enablement and gaming remained resilient but overall funding fell.
Valuations reset, with later-stage deals adjusting downward while seed-stage investments hold relatively strong.
Companies pivoting toward profitability and efficiency gained better operating margins.

Recommerce: Demand for secondhand apparel and branded resale programs grows, supported by specialized logistics.
AI in E-commerce: Technologies like ChatGPT enhance inventory management, customer support, and personalization.
Gaming: Streaming and subscriptions continue to rise, with big tech acquisitions (e.g., Microsoft's Activision) shaping the industry.
Commerce Enablement: Focused on fulfillment, delivery, and mobile commerce, though some areas like livestreaming saw declines.

Startups are emphasizing agility, cash runway extension, and cost-conscious innovation to survive and grow.
Exit markets remain challenging with delayed IPOs; M&A activity saw key deals like Shopify's acquisition of Deliverr, but valuations declined.
Companies are exploring add-on rounds or alternative financing tools due to elongating funding gaps.

The economic slowdown fosters innovation in sustainability and efficiency.
Balancing consumer demands for personalization and privacy continues to drive technological advancements in consumer tech.

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