KPMG+生成式人工智能的商业价值-20页_9mb

Key Findings: More than 77% of executives view Generative AI as the most impactful emerging technology, with 73% planning implementation within two years. Barriers include lack of talent, cost issues, and unclear applications.

Market and Perception: Generative AI has rapid market growth, driven by venture capital and broad applications in enterprises to save time, money, and effort, with IT/tech and operations being top focus areas.

Applications: Automating routine tasks and language generation are leading use cases. Enterprises aim to transform business processes, driving innovation and competitive advantage.

Challenges: Major hurdles include cybersecurity risks, data privacy concerns, AI bias, and accuracy issues. Workforce displacement is a concern, with administrative and creative roles potentially affected.

Recommendations: Prioritize balanced adoption—combine speed with careful planning, set clear business cases, develop a governance framework, invest in generative AI literacy and training, and address risks proactively to harness benefits responsibly.