埃森哲：2022年科技愿景之旅游_53页_2mb

Technology Vision 2022 Summary

Core Content

The Technology Vision 2022 report provides insights into the current and future technological landscape for the travel industry, based on surveys of 24,000 consumers and 4,650 C-level executives across 23 industries. The report highlights four key technology trends: WebMe, Programmable World, The Unreal, and Computing the Impossible, each with its own implications for the travel sector.

Main Viewpoints

• Technology as a Strategic Driver: Travel executives view technology as increasingly reliable in shaping long-term strategy compared to economic, political, or social trends.
• Metaverse as a New Platform: The metaverse is expected to become a critical platform for travel, enabling immersive and interactive experiences for customers and employees.
• Programmable World and AR: The integration of 5G, IoT, and AR into the physical world is reshaping how travel companies interact with their environment and customers.
• Synthetic Realities and AI Trust: AI and synthetic data are becoming more prevalent, but concerns around authenticity and privacy are growing, requiring transparency and trust-building measures.
• Next-Generation Computing: Quantum, high-performance, and bio-inspired computing are seen as game-changers for solving complex problems and driving sustainability.

Key Information

Executive Demographics (N=109)

• Roles: Chief Information Officer (6%), Chief Technology Officer (25%), Chief Innovation Officer (20%), Chief Operating Officer (10%), and others.
• Revenue: Most executives (51%) operate in organizations with revenue between $1 to $4.9 billion.
• Travel Focus: The majority of executives (60%) are involved in passenger airlines, while 40% are in hospitality.

Consumer Demographics (N=24,000)

• Gender: 59% female, 40% male, 1% non-binary/other.
• Generation: Gen Z (25%), Gen Y (35%), Gen X (25%), Baby Boomers (15%), Silent Generation (1%).
• Household Income: Low (33%), Medium (30%), High (29%), Prefer not to say (8%).
• Ethnic Minority: Yes (16%), No (80%), Prefer not to say (4%).
• Disability: Yes (24%), No (76%).

Technology Trends

Trend 01: WebMe – Putting the Me in Metaverse

• 53% of travel executives believe the Metaverse will have a positive impact on their organizations.
• 25% see it as a breakthrough or transformational impact.
• Consumers are increasingly engaging with digital experiences, spending more time online and relying on technology for connection and interaction.

Trend 02: Programmable World – Our Planet, Personalized

• 75% of travel executives believe programming the physical environment will become a competitive differentiator.
• 61% expect AR to disrupt their industry in the next three years.
• 78% of travel executives report a significant or exponential increase in IoT/edge device deployment over the past three years.
• AR is expected to bring benefits like improved operations (94%), talent development (83%), and revenue/cost savings (51%).

Trend 03: The Unreal – Making Synthetic, Authentic

• 96% of travel executives agree their organizations are committed to authenticating data and AI usage.
• 42% of consumers trust AI to improve their lives, but only 35% trust how it is implemented.
• 73% of global consumers expect businesses to clearly communicate their AI use.
• 77% of global consumers believe organizations must be held accountable for AI misuse.
• 99% of travel executives express concern about deepfakes and disinformation, with IT/security breaches being the top concern.

Trend 04: Computing the Impossible – New Machines, New Possibilities

• 97% of travel executives believe their organizations are pivoting due to the availability of unprecedented computational power.
• 52% of executives expect quantum computing to have a breakthrough or transformational impact.
• 53% expect high-performance computing (HPC) to have a similar impact.
• 95% of travel executives agree next-generation computing will be essential for achieving sustainability goals.
• 76% plan to partner with others, and 58% plan to invest in technology or startups to address previously unsolvable problems.

Conclusion

The travel industry is at a pivotal moment where technology is not just a tool but a core driver of transformation. Companies must prepare for the metaverse, programmable environments, synthetic realities, and next-generation computing to remain competitive and meet evolving customer expectations. The report emphasizes the need for a clear vision of the future, proactive preparation, and a commitment to authenticity and sustainability in the digital age.