2021-08-03-世界卫生组织-A_Social_Media_Toolkit_for_Healthcare_Practitioners_-_mobile_46页_1mb

COVID-19 Misinformation Social Media Toolkit Summary

Purpose: This toolkit empowers healthcare practitioners to combat COVID-19 misinformation and build vaccine confidence by using social media effectively.

Key Vaccine Confidence Messages:

• Vaccine Safety: COVID-19 vaccines undergo rigorous testing and clinical trials to meet international safety benchmarks before approval by WHO and national regulatory agencies.
• Vaccine Development: Rapid development was possible through unprecedented scientific collaboration, funding, and a large pool of volunteers; vaccines maintain high safety standards.
• Vaccines Reduce Risk of Sickness: Vaccines help develop immunity, reducing the risk of severe COVID-19 illness and its consequences.

Toolkit Options:

1. Create Original Posts: Share videos or images with accurate, simplified messaging tailored to your audience.
2. Post Provided Content: Use pre-approved images, videos, and captions aligned with key messages; choose appropriate lengths for different platforms.
3. Re-share Trusted Sources: Share posts from organizations like WHO, UN, GAVI, CEPI, and local health agencies to amplify reliable information.

Platform-Specific Best Practices:

• Twitter: Keep tweets concise (1-2 hashtags), use short videos, post weekly on Wed/Fri.
• Facebook: Use full captions for details, post images/videos, engage through comments, best times Wed/Thu.
• Instagram: Leverage stories, vertical videos, hashtags; direct links via bio or LinkTree.
• TikTok: Aim for 9-15 second videos, use trending music, post Tue/Thu/Fri.
• LinkedIn: Maintain professional tone, tag people, post work hours.
• Snapchat: Use short, vertical videos, spotlight features for wider reach.
• YouTube: Focus on 8-minute videos, optimize titles/descriptions, post Thu/Fri.

Dos and Don'ts for Engaging Vaccine-Hesitant Audiences:

• Dos: Be empathetic and listen, use inclusive language, keep messages simple and repeat often.
• Don'ts: Avoid repeating myths or engaging directly with anti-vaccine sources; focus on facts from trusted organizations.

Online Protection Tips:

• Manage privacy settings to control visibility.
• Avoid engaging with trolls or sharing sensitive personal or patient information.
• Report or block abusive comments, and maintain professional boundaries.

Resources and Further Reading:

• Follow trusted sources like WHO, UN, GAVI, and national health agencies.
• Use platforms such as LinkTree for multiple links.
• Reference glossary terms for social media terminology.