【Spate】2024年TikTok平台热门发型趋势报告引领TikTok护发潮流19页_5mb

2024 Hair Trends on TikTok: A Summary

Core Content Overview

This report highlights the latest hair trends on TikTok for November 2024, focusing on hair care, styling, and looks. The data is sourced from Spate's dashboard and provides insights into consumer preferences, growth metrics, and convergence scores between TikTok and Google Search.

Main Trends and Key Insights

Hair Care Trends

Consumers are increasingly prioritizing holistic hair care, with a strong emphasis on scalp health, hair growth, and anti-frizz solutions. Popular products include:

• Hair Wash: 57.2M views, 59.7% YoY growth
• Hair Mask: 18.4M views, 216.2% YoY growth
• Hair Loss Treatment: 18.3M views, 64.5% YoY growth
• Hair Growth Oil: 15.6M views, 37.4% YoY growth
• Scalp Serum: 1.5M views, 59.9% YoY growth

The trend for Rice Water Shampoo is particularly notable, with a YoY growth of 294.9%. It is associated with hair growth and natural ingredients, indicating a strong consumer interest in organic and nutrient-rich formulations.

Hair Styling Products

There's a growing demand for versatile, effortless styling products that enhance texture, volume, and definition. Top trends include:

• Sea Salt Spray: 4.9M views, 384.5% YoY growth
• Texturizing Powder: 4.5M views, 999.0% YoY growth
• Hair Spray: 8.2M views, 63.1% YoY growth
• Curl Cream: 2.1M views, 134.9% YoY growth
• Hair Wax: 1.4M views, 71.4% YoY growth

Products like Sea Salt Spray and Texturizing Powder are popular for their airy volume and textured finish, while Curl Cream and Hair Wax offer definition and flexible hold.

Hair Looks

Hair looks are evolving with a mix of bold colors, expressive cuts, and effortless styles. Key trends include:

• Braids: 271.1M views, 22.7% YoY growth
• Blonde Hair: 212.8M views, 35.9% YoY growth
• Dreadlocks: 199.7M views, 53.1% YoY growth
• Caramel Macchiato Hair: 2.6K views, 75.5K% YoY growth
• Cherry Brown Hair: 398.2K views, 2,926.1% YoY growth

Cherry Brown Hair has shown exceptional growth, with a YoY increase of over 2,900%. It is linked to hashtags like #hairtransformation, #cherrycola, and #summerhair, and is associated with warm, rich tones that are both colorful and subtle.

Key Recommendations for Brands

• Focus on Natural Ingredients: Products like Rice Water Shampoo, Black Bean Shampoo, and Organic Shampoos are in high demand due to their nutrient-rich and eco-friendly appeal.
• Leverage Scalp Health: Emphasize scalp oils, scalp serums, and growth treatments to address long-term hair vitality.
• Offer Multi-Functional Products: Consumers prefer versatile, lightweight products that provide texture, volume, and definition without weighing hair down.
• Promote Inclusive Styles: Support a variety of hair types and styles, such as Knotless Braids, Dreadlocks, and Fade Haircuts, to cater to a broader audience.
• Highlight Color Vibrancy: Products that help maintain vibrant color for bold shades like Caramel Macchiato and Rose Brown are gaining traction.

Additional Highlights

• Convergence Scores indicate how well a trend is performing across both TikTok and Google Search. For example, Rice Water Shampoo has a medium convergence score of 42.0%, while Cherry Brown Hair has a high convergence score of 77.4%.
• Spate Dashboard offers exclusive insights and data-driven predictions to help brands stay ahead of consumer preferences and identify new growth opportunities.
• TikTok's vast content pool (over 60M videos) and search signals (over 20BN) provide a rich source for trend discovery and analysis.

Conclusion

The 2024 hair trends on TikTok reflect a shift toward natural ingredients, holistic care, and versatile styling. Brands that align with these trends—by emphasizing scalp health, texturizing products, and inclusive hair looks—can effectively engage with consumers and drive growth.