Brand_Finance-酒精饮料2021（英文）-2021.6-44页_22mb

Summary of Alcoholic Drinks 2021 Annual Report

Core Content

The 2021 annual report by Brand Finance provides an overview of the most valuable and strongest alcoholic drinks brands, highlighting the impact of the global pandemic on the industry. The report includes rankings for beer, spirits, and champagne & wine, along with insights into brand value changes, brand strength, and market trends.

Main Points

• Brand Finance Overview: Brand Finance is a leading brand valuation consultancy, established in 1996, that bridges the gap between marketing and finance. They have developed internationally recognized standards for brand valuation and evaluation, including ISO 10668 and ISO 20671, and their methodology is certified by global auditors.

• Brand Finance Beers 50: The total brand value of the top 50 beer brands decreased by 16% in 2021 due to the effects of the pandemic and social distancing measures. Despite this, some brands showed significant growth, such as Michelob, which increased its brand value by 39% and moved up 13 spots in the ranking.

• Corona: Despite a 28% drop in brand value, Corona remained the most valuable beer brand with a value of US$5.8 billion. It also became one of the fastest-growing grocery products in the UK, showing resilience in the face of the pandemic.

• Victoria: The Mexican beer brand Victoria emerged as the strongest beer brand with an AAA rating, achieving a brand strength index (BSI) score of 87.8. This was a result of its strong reputation and the support from its parent company, AB InBev.

• Brand Finance Spirits 50: The total value of the top 50 spirits brands increased by 5% in 2021, with Chinese Baijiu brands dominating the rankings. Moutai maintained the top position with a brand value of US$45.3 billion, followed by Wuliangye, Yanghe, Luzhou Laojiao, and Gujing Gong Jiu.

• Don Julio: Don Julio, a tequila brand, was recognized as the strongest spirits brand with an AAA rating. It showed resilience and maintained its position in the rankings.

• Moët et Chandon: The brand was noted as the most valuable and strongest wine and champagne brand, demonstrating strong performance in the sector.

Key Information

• Brand Value Changes: The report includes a detailed breakdown of brand value changes from 2020 to 2021, highlighting the performance of each brand in the rankings.

• Brand Strength Index (BSI): This index is used to evaluate the relative strength of brands based on marketing investment, stakeholder equity, and business performance. It is an essential metric for understanding brand resilience and market position.

• Market Trends: The report discusses the impact of the pandemic on consumer behavior, the rise of Chinese Baijiu brands, and the continued dominance of established global brands despite challenges.

• Sector Reputation Analysis: Brand Finance conducts a sector reputation analysis to evaluate the overall perception of the alcoholic drinks industry, providing insights into consumer sentiment and brand positioning.

• BrandSpotlights: The report highlights specific brands and their strategies, including how Savanna Cider maintained its brand value during the pandemic and the role of brand purpose in driving business performance.

• Growth Drivers: Insights into the growth drivers for the beverage industry, including innovation, consumer research, and strategic marketing, are provided by industry experts.

• Brand Value Report: A Brand Value Report offers a detailed breakdown of the valuation process, including assumptions, data sources, and expert recommendations for brand growth.

• Branddirectory.com: This platform provides access to Brand Finance's extensive database of brand values, rankings, and research, allowing users to track brand performance over time and across sectors.

Conclusion

The report underscores the importance of brand strength and valuation in the alcoholic drinks industry, particularly in the context of the pandemic. It highlights the resilience of established global brands and the rising prominence of Chinese Baijiu brands, suggesting that the industry is evolving with new trends and challenges. Brand Finance continues to play a pivotal role in providing insights and standards for brand valuation and strategy.