2024-12-08-牛津经济研究院-SHEIN在欧盟的经济影响（英）_19页_3mb

Summary of Oxford Economics Report on SHEIN's Impact in the EU

Core Content

Oxford Economics conducted a comprehensive analysis of SHEIN's economic and social impact within the European Union (EU), focusing on its operations in France, Italy, and Poland. The report highlights how SHEIN contributes to the EU economy through direct, indirect, and induced impacts, and also explores its role in supporting the digital transformation of the retail sector and empowering local designers, artists, and small businesses.

Main Points

1. About Oxford Economics

• Founded in 1981, Oxford Economics is a leading global advisory firm with over 700 employees, including more than 450 economists and industry experts.
• The firm provides economic forecasts and analytical tools for over 200 countries, 100 industries, and 8,000 cities and regions.
• It has regional offices in New York, London, Frankfurt, and Singapore, with a global presence across multiple countries.

2. SHEIN's Economic Impact in the EU

• In 2023, SHEIN's operations in France, Italy, and Poland contributed €1.1 billion to the EU's GDP and supported 6,130 jobs.
• The economic impact is divided into three tiers:
  • Direct Impact: €544 million from SHEIN's own operations.
  • Indirect Impact: €418 million from spending with local service providers.
  • Induced Impact: €99 million from wage spending by SHEIN and its partners in the local economy.
• The primary sectors benefiting from SHEIN's operations are:
  • Business and professional services (38% of indirect GDP)
  • Real estate (part of the business and professional services sector)
  • Transportation and storage (15% of indirect GDP)
  • Wholesale and retail (11% of indirect GDP)

3. SHEIN's Role in Digital Retail Transformation

• The EU's retail sector is undergoing a digital transformation, with online sales increasing from 33% of total purchases in 2020 to 40% in 2023.
• SHEIN is a key player in this transformation, leveraging advanced digital supply chain technology and real-time insights to drive efficiency and reduce excess inventory.
• SHEIN's on-demand, small-batch manufacturing system significantly improves inventory management and reduces waste.

4. SHEIN's Initiatives Supporting the Fashion Community

• SHEIN has introduced two major initiatives to support younger designers, artists, and entrepreneurs:
  • SHEIN X: Launched in 2021, it helps designers and artists understand the market, launch products, and build their portfolios.
  • SHEIN Marketplace: Launched in 2023, it provides a platform for businesses to sell directly to customers.
• These initiatives have had a significant positive impact on participants, with many reporting:
  • Increased customer access and visibility.
  • Improved digital capabilities and integration of technology into their workflows.
  • Greater opportunities to scale and grow their businesses.
  • Encouragement to pursue creative ambitions and establish successful careers.

5. SHEIN X: Empowering Designers and Artists

• SHEIN X has enabled over 4,500 artists and designers globally, with nearly 15% from the EU.
• Survey findings from 150 SHEIN X designers and artists:
  • 80% felt that SHEIN X helped them expand their reach to a wider audience.
  • 80% felt that SHEIN X enabled them to operate and sell on e-commerce platforms.
  • 60% said SHEIN X encouraged them to pursue their creative ambitions.
  • 60% felt that SHEIN X helped them integrate technology and real-time insights into their processes.
  • 30% of those with revenue streams outside SHEIN reported that their presence on SHEIN helped them earn revenues on other platforms.

6. SHEIN Marketplace: Enabling Small Businesses

• SHEIN Marketplace has been operational in Brazil, Mexico, and the US, with over 21,000 local sellers on the platform.
• In the EU, the initiative was launched in August 2023 and is in the process of onboarding more sellers.
• It has helped micro-, small, and medium enterprises (MSMEs) grow and scale their operations by providing a credible online presence and access to digital tools.

Key Information

• SHEIN operates in over 150 countries and has an average of more than 100 million active monthly users in the EU.
• SHEIN's presence in the EU includes corporate functions, sales and marketing, and distribution centers in Wroclaw (Poland) and Stradella (Italy).
• SHEIN organizes pop-up events in the EU to enhance brand visibility and provide a physical presence for customer interaction.
• The report underscores SHEIN's role as a catalyst for the digital transformation of the EU retail sector, especially in the fashion and lifestyle industries.
• The economic impact of SHEIN is not limited to its direct operations but also includes the broader ecosystem of local service providers and partners.

Conclusion

SHEIN plays a pivotal role in the EU's digital retail transformation, contributing significantly to the region's GDP and employment. Its initiatives, particularly SHEIN X and SHEIN Marketplace, are instrumental in empowering designers, artists, and small businesses to enter and thrive in the global fashion market. These programs not only enhance the competitiveness of the EU's retail sector but also provide valuable opportunities for local talent to grow and succeed.