牛津经济研究院-SHEIN在英国的经济影响（英）-2025.4_17页_4mb

Summary of SHEIN's Economic Impact in the United Kingdom (April 2025)

Core Content

This report provides an analysis of SHEIN's economic impact in the United Kingdom, focusing on its operations, employment contributions, and the role it plays in supporting the UK's digital retail transformation and the fashion design community.

Main Points

1. SHEIN's Economic Contribution

• Total Economic Impact in 2023: SHEIN contributed £589 million to the UK's Gross Domestic Product (GDP) and supported 2,700 jobs.
• Direct Impact: SHEIN's direct contribution to GDP was £370 million, representing over half of its total economic impact.
• Indirect Impact: SHEIN's spending with local service providers contributed £164 million to the UK economy.
• Induced Impact: The induced impact, from wages spent by SHEIN employees and local service providers, added £55 million to GDP and supported 600 jobs.

2. Sector Contributions

• The business and professional services sector benefited the most from SHEIN's operations, accounting for 34% of its indirect economic impact.
• Transportation and storage and wholesale and retail sectors combined accounted for 23% of SHEIN's indirect impact.
• Other sectors such as financial and insurance, construction, and IT also saw job creation and economic activity.

Key Initiatives Supporting the UK Design Community

1. SHEIN X

• Purpose: SHEIN X is a global initiative launched in 2021 to support young designers and artists in building their brands and careers.
• Support Provided:
  • Access to SHEIN's large customer base.
  • Opportunities to build an online presence.
  • Mentorship and industry insights.
  • Collaboration on product development and marketing.
• Impact:
  • 4 out of 5 designers felt that their partnership with SHEIN enabled them to sell to consumers.
  • Over 60% of designers felt SHEIN X encouraged them to pursue creative ambitions.
  • 30% of designers with revenue streams outside SHEIN reported that their presence on SHEIN helped them earn on other platforms.

2. SHEIN Marketplace

• Purpose: Launched in 2023, SHEIN Marketplace allows businesses to sell directly to customers.
• UK Status: The initiative is nascent in the UK, with the platform having launched in 2023 and ongoing onboarding of local sellers.

Digital Transformation and SHEIN's Role

• UK's Digital Strategy: The UK government has been promoting digitalisation in the retail sector through initiatives like the Help to Grow: Digital scheme.
• SHEIN's Contribution:
  • SHEIN's on-demand, small-batch manufacturing system reduces excess inventory, with unsold inventory consistently in the low single digits, compared to the industry average of 25-40%.
  • The company's digital supply chain technology and real-time insights allow it to identify and respond to fashion trends effectively.
  • SHEIN's presence in the UK, including offices in London and Manchester, and pop-up events, enhances its local visibility and customer engagement.

Conclusion

SHEIN plays a significant role in the UK's retail and fashion sectors by contributing to GDP and employment, while also providing a platform for young designers and artists to grow their businesses. Its initiatives, particularly SHEIN X, support the digital transformation of the retail industry and help local talent to thrive in a global market. The company's operations are a key driver of economic activity across multiple sectors in the UK, with a multiplier effect on the broader economy.