2024-06-16-抖音-奢华户外服饰流行趋势白皮书_22页_6mb

Data Report: Outdoor Consumer Habits and Product Analysis

Product Description

• Material: Uses "Cotton/Polyester" fabric
• Filling: Feather down

Target Audience & Sample Data

• Age Distribution: Under 25 (23%), 25-30 (26%), 31-40 (27%), 41-50 (14%), 51+ (9%)
• Gender: Male (51%), Female (46%)

Recent Outdoor Activities

• Hiking: 39%
• Other Activities: Data not explicitly provided

Data Collection

• Research Period: September 2023
• Effective Sample Size: Not specified but stratified to include outdoor product testers
• Methodology:
  • Sampling based on criteria including purchase history and outdoor activity experience
  • Data anonymized to protect privacy
• City Level Distribution:
  • Tier 1: 14%
  • New Tier 1/2: 16%
  • Tier 3: 16%
  • Tier 4+: 14%

Key Findings

• Consumer Behavior: Strong preference for feather down and specific fabric types
• Market Trends: Insights into outdoor apparel purchasing patterns and demographics

Copyright Notice

• Content and design are protected by Shanghai Yingfan Digital Technology Co., Ltd.
• Unauthorized use, copying, or distribution is prohibited

Additional Notes

• Data sources include surveys and external public information
• Reports use specialized retention terms related to materials and outdoor sectors