2008-12-06-皮尤-Adults_and_Video_Games_9页_116kb
报告摘要
Adults and Video Games: Pew Report Summary
Overview
- 53% of American adults aged 18 and older play video games, with 21% playing daily or almost daily.
- This rate is lower than teens (97%), but still substantial.
Demographics
- Age: Highest among 18-29 year olds (81%) and decreases significantly with age (23% for 65+). Frequency increases with age (36% of seniors play daily).
- Sex: Men (55%) slightly more likely than women (50%).
- Income/Education: Higher education correlates with higher play (57%+ compared to 40% less than HS). No significant income differences.
- Locale/Internet Use: Urban adults (56%) more likely to play than rural (47%). Internet users (75%) are 64% more likely to play than non-users.
Frequency of Play
- Majority (49%) play games at least a few times a week.
- Older adults are more avid players, with seniors playing more frequently.
Device Usage
- Overall: Computers are most popular for gaming (38%).
- Age Differences: Consoles preferred among young adults (esp. 18-29) and teens. Computers favored by older adults and middle-aged.
- Demographics: Men use consoles more; minorities (Hispanics/Blacks) prefer cell phones and portable devices.
- Parents play on more devices.
Online vs. Offline Gaming
- 23% of adults play games online; adults are less likely to do this than teens (76%).
- Online gamers tend to play more frequently; MMOG players show high engagement (49% play multiple times weekly).
- Virtual worlds have low adoption (2% have visited, 6% created an avatar).
Comparison with Teens
- Teens are much more likely to play games (97% of teens report play) and primarily use consoles (89%).
- Young adults and teens share console preference, but adults are less engaged in online gaming compared to teens.
Additional Highlights
- Gaming adoption does not correlate strongly with race or ethnicity aside from demographic factors.
- Online gaming is more popular among younger age groups.
Methodology
- Data from the Pew Internet & American Life Project survey (October-December 2007), with a margin of error ±2-3% depending on the subgroup.
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