2018社交媒体使用报告（英文版）_17页

Social Media Use in 2018 Summary

Core Content

This report from the Pew Research Center, released in March 2018, outlines the trends in social media usage among U.S. adults. It highlights the dominance of Facebook and YouTube, while also emphasizing the rising popularity of Snapchat and Instagram among younger demographics. The survey was conducted from January 3 to 10, 2018, and included 2,002 adults aged 18 or older, with interviews conducted via both landline and cellphones.

Main Findings

Platform Usage

• Facebook remains the most widely used social media platform, with 68% of U.S. adults using it.
• YouTube is also highly popular, with 73% of U.S. adults using it.
• Snapchat and Instagram are particularly popular among young adults (ages 18-24), with 78% and 71% respectively using these platforms.
• Twitter is used by 24% of U.S. adults, and WhatsApp is used by 22%.

Frequency of Use

• 74% of Facebook users access the platform daily, with 51% using it several times a day.
• 49% of Snapchat users say they use the app multiple times per day, and 63% use it daily.
• 60% of Instagram users use it daily, with a slight increase from 2016.
• The median American uses three of the eight major platforms.

Demographic Differences

• Young adults (18-29 years) are more likely to use social media, with 88% using at least one platform.
• Snapchat and Instagram show the most significant age-related differences, with 78% of 18-24-year-olds using Snapchat and 71% using Instagram.
• Women are more likely to use Pinterest and Instagram than men.
• LinkedIn is more popular among college graduates and high-income households, with 50% of those with a college degree using it.
• Hispanics are more likely to use WhatsApp than whites or blacks, with 49% of Hispanics using it.

Attitudes Toward Social Media

• 59% of social media users say it would not be hard to give up these platforms.
• 29% of users say it would not be hard at all to stop using social media.
• 40% of users say it would be hard to give up social media, with 14% finding it very hard.
• The share of users who find it hard to give up social media has increased compared to 2014.

Key Information

Overlap Among Platforms

• There is significant overlap in platform usage, with many users accessing multiple sites.
• Facebook is used by 90% of Twitter users and 89% of Snapchat users.
• Instagram is used by 73% of Twitter users and 60% of Snapchat users.
• YouTube is used by 95% of both Snapchat and Instagram users.

Methodology

• The survey was conducted via telephone, using a combination of landline and cellphone samples.
• The sample is weighted to match demographic parameters from the 2016 American Community Survey.
• The margin of error for the total sample is ±2.4 percentage points at the 95% confidence level.

Additional Notes

• The report includes detailed demographic breakdowns in Appendix A.
• Younger adults tend to use a greater variety of social media platforms.
• Trust in social media is low, with only 3% of users expressing a lot of trust in the information found on these sites.
• Confidence in privacy is also low, with few users feeling secure about their personal information on social media platforms.

Conclusion

The report underscores that while Facebook and YouTube remain dominant, younger adults are increasingly using Snapchat and Instagram. It also highlights the complex relationship Americans have with social media, showing both high usage and mixed attitudes about its necessity and safety.